Editing Your Headline

You’ll probably notice the icon, denoting that this area of your newsletter is editable.

Keep in mind that making a change here will automatically update your newsletter’s subject line to the same headline, to optimize your subscribers’ experience.

There’s no magic formula for headlines and subjects, but we recommend following our “A-B-C-D” mantra:

  • Authentic: The subject line should sound like YOU wrote it, not some trendy guru.
  • Branded: Mailchimp actually found that branded subject lines were among the best performers out of 40 million emails analyzed. Even an unopened email can have bottom-line benefits for your brand.
  • Consistent: The more consistent you keep at least some portion of your subject line from week-to-week, the more familiar with you (and your thought leadership) your subscribers are going to be.
  • Descriptive: Just about the worst thing you can do with a newsletter headline is bait-and-switch your subscribers. Keep your newsletter headline focused on the actual content they can expect to read when they open it or scroll down.

Following this mantra from week to week will best ensure your subscribers have a positive experience with your newsletter.



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