August 14th, 2017

Minutive, Vol. 69: Why Email Marketing, Some Positive News for Yelp, and More.

Why Email Marketing Source: I’m finally getting around to building some core marketing assets for Tidings in preparation for a couple big feature launches later this week. As part of that process I rediscovered this high-signal gem by Campaign Monitor summarizing the top virtues of email marketing. Can Yelp Extend Its Moment in the …

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August 7th, 2017

Minutive, Vol. 68: Google’s Latest Privacy Invasion, Selling to Local Merchants, and More.

Google’s new program to track shoppers sparks a federal privacy complaint Source: Avid Minutive readers might remember I highlighted Google’s credit-card partnership a few months back. That program has now led to a privacy complaint before a federal agency… though I’m not holding my breath on the federal government regulating one of the biggest …

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July 31st, 2017

Minutive, Vol. 67: Local SERP Topography, the Place of Local Newspapers, and More.

The Evolution of Local SERP Topography Source: My thoughts on how the local SERP has evolve, annotated with key milestones in Google’s business/revenue trajectory. The Place of Newspapers in the Local Marketing Ecosystem Source: Despite having their ad revenue decimated by Google and Facebook over the last decade, local newspapers (in many cases) …

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July 24th, 2017

Minutive, Vol. 66: Google’s New News Feed, the Convergence of AI and Self-Service, and More.

Google to add ‘news feed’ to website and app Source: The latest innovation in Google’s continuing quest to keep people on Google as long as possible…the famous purity of the Google homepage is about to become dramatically less pure. Facebook’s Self-Serve Ad Creative Can’t Be SMBs’ Only Choice Source: Can’t it? Continuing a …

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July 17th, 2017

Minutive, Vol. 65: DIY Wallet Share, the Transactional SERP, and More.

Google’s Product Bid for DIY Wallet Share Source: Mike Blumenthal and I discuss Google’s three major product rollouts in a 30-day span; Websites, Posts and now SMS messaging, in the context of their long-term play with all three: Adwords Express. Google adds salon and spa bookings through Maps and Search Source: Across *every* …

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July 10th, 2017

Minutive, Vol. 64: Rural vs. Urban SMB’s, the Cheap SEO Epidemic, and More.

One Size Does Not Fit All in the SMB Digital Market Source: Inspired by my vacation in rural WIsconsin a couple of weeks ago, Mike Blumenthal and I discuss the differences between marketing channels for urban business owners vs. rural ones in our latest StreetFight conversation. The Cheap SEO Epidemic | How Much Does …

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July 5th, 2017

Minutive, Vol. 63: DexYP, “Face-Melting” Email Stats, and More.

Hope you all had a great Fourth of July, a happy Canada Day, or just generally a good start to the week! I thought about taking the week off, but there were too many good stories to share! Minutive will be back to its regularly-scheduled Monday timeslot once again next week. Is DexYP the Consolidator …

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June 26th, 2017

Minutive, Vol. 62: Google’s New “Posts,” Its Pathetic Review Spam Filter, and More.

Google Posts now live for all Google My Business users Source: Google’s latest content product, (sort of) called Posts, went live last week. I’m skeptical it’ll be around for long, as it runs counter to Google’s transaction-facilitator trend and draws eyeballs away from advertisers. But for the time being, it’s a great chance for …

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June 19th, 2017

Minutive, Vol. 61: My Q&A with Yoast, Google Posts, and More

5 questions: Talking local SEO with David Mihm Source: I was honored to be part of Yoast’s “5 Questions” interview series! Tidings WordPress Plugin Now Available! Source: You can now publish your Tidings newsletters to your website or blog with a single click — turning your content curation efforts into evergreen search traffic …

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June 12th, 2017

Minutive, Vol. 60: An Awesome Local Marketing Q&A, Rethinking Organic Social Media, and More.

Local SEO Expert Q&A: 56 Answers on Local Marketing Source: Rachel Howe conducts interviews with local search leaders about such topics as their top three marketing priorities, AR/VR, and more. An honor to be included in such an illustrious group! Stop All Social Media Activity (Organic) | Solve For A Profitable Reality Source: …

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June 5th, 2017

Minutive, Vol. 59: The Interactive Local Marketing Stack, Entities + Reviews, and More.

[Interactive] The Local Marketing Stack: A Roadmap for Small Business Marketing Decisions TIDINGS.COM This project has been an extended labor of love that I hope to refer hundreds/thousands of business owners to in coming years. I’d love any feedback/suggestions from Minutive readers. Tidings Chrome Extension Now Available TIDINGS.COM It was a big week for Tidings …

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May 30th, 2017

Minutive, Vol. 58: Google’s Credit Card Partnership, How Assistant Will Make Money, and More.

Google now knows when its users go to the store and buy stuff WWW.WASHINGTONPOST.COM Google has long known which searchers visit a given store by persistently tracking iOS Google Maps and Android users’ locations, but they’re now taking it one step further. This new credit-card-data partnership (unless it’s miraculously shut down by an obscenely derelict …

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May 22nd, 2017

Minutive, Vol. 57: Unannounced GMB Updates, AMP Considerations, and More.

7 unannounced updates to Google My Business we’ve seen in 2017 SEARCHENGINELAND.COM A fantastic summary of recent changes to GMB from Joy Hawkins. Even I wasn’t aware of 4 out of the 7. Kill Google AMP before it KILLS the web WWW.THEREGISTER.CO.UK A nicely nuanced look at the positives and negatives of AMP. Personally, I’d …

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May 15th, 2017

Minutive, Vol. 56: Fake News, Fake Reviews, SMB Market Research, and More.

The Current State of Google Maps — Fake News, Fake Reviews STREETFIGHTMAG.COM Mike Blumenthal and I continue our bi-weekly StreetFight conversation, this time focusing on Mike’s research into fake review networks. Tips for Attracting Local Clients WWW.DUCTTAPEMARKETING.COM I was honored to be invited by John Jantsch of Duct Tape Marketing to a wide-ranging podcast covering …

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May 8th, 2017

Minutive, Vol. 55: A $50 Billion Market?

The Yext IPO and the triumph of local SEO SEARCHENGINELAND.COM “The global market for local listings management may be worth up to $50 billion.” That’s a preposterous figure. It assumes that all 100,000,000 businesses are willing to pay $500 annually for a specific, commoditized service. Even the 2020 $19 billion number cited by Borrell Associates …

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May 1st, 2017

Minutive, Vol. 54: Will Google Collapse?

This is how Google will collapse DANIEL COLIN JAMES James condenses many of the arguments you’ve seen in this newsletter over the past year into a single column–and adds one to which I hadn’t previously given much weight–ad-blocking. It may be hard to believe given Alphabet’s record profit announcement last week. But, although James overstates …

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April 24th, 2017

Minutive, Vol. 53: ‘Post-Rank’ Local Content, Bad Reputation Management, and More

Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research SEARCHENGINELAND.COM Zipsprout’s Megan Hannay gives some great answers to one of the most common questions I receive at conferences: “how do I create unique local content at scale?” You Probably Shouldn’t Forge a Judge’s Signature to Solve Your SEO Problems …

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April 17th, 2017

Minutive, Vol. 52: ? Must-read digital marketing articles for the week

Frustration With Digital Marketing Vendors Boils Over for One SMB STREETFIGHTMAG.COM Mike Blumenthal and I resume our bi-weekly conversation, discussing the causes and dangers of unrealistic sales targets and overinflated performance metrics when selling digital marketing to small businesses. How Small Business Marketing Can Succeed in 2017 CLUTCH.CO Any agency or digital marketing vendor subscribing …

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April 10th, 2017

Minutive, Vol. 51: Google Mapspam “Study,” New SERP Eye-tracking, and More.

Pinning Down Abuse on Google Maps Make sure you click through and read the full PDF. It’s interesting not for its conclusions (see below), but for the rare insight into how Google My Business works on the back-end. (In particular, the taxonomic logic behind Google’s category system.) Spam In, Garbage Out – Why Google’s …

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April 5th, 2017

Minutive, Vol. 50: The Coming DIY Cataclysm (Reinforced by a Survey from FreshBooks) and More.

Apologies for the slight delay in this week’s Minutive. I’ve been heads-down on a couple of major improvements to Tidings which I’ll formally announce later this week. They’re actually live now, so if your curiosity is just overwhelming, feel free to try them out for yourself! 😉 In the meantime, I hope you enjoy the …

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March 27th, 2017

Minutive, Vol. 49: Facebook’s Local Positioning, Google Posts, and More.

What Does the Bot Bubble Mean for Facebook’s Long Game? STREETFIGHTMAG.COM In our latest Streetfight conversation, Mike and I discuss Facebook’s incredible positioning as a C2B communications tool–one that’s at least as good as Twitter–but their failure thus far to fully capitalize on it. Facebook Inches Closer to Something That Looks Like Local Search WWW.LSAINSIDER.COM …

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March 20th, 2017

Minutive, Vol. 48: Google Clickthrough Behavior, Branded Searches, and More.

The State of Searcher Behavior Revealed Through 23 Remarkable Statistics MOZ.COM The entire study is worth a read. While I’ve been emphasizing this scenario in presentations for the last 2-3 years, I now have a statistic to go with it: 57.1% of Google searches on mobile result in no click at all. Given the prevalence …

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March 13th, 2017

Minutive, Vol. 47: Are Words the New Links?, Mobile Page Speed, and More.

Are Words the New Links? Inspired by our conclusion from our recent StreetFight conversation that the concept of a “citation” needs to evolve, Mike Blumenthal lays out his theory of Entity Authority and absolutely nails it, IMO. Mobile page speed is important, but not (yet) for SEO The definitive answer to the question of …

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March 6th, 2017

Minutive, Vol. 46: Local Engagement, Overnight Ranking Increases, and Entity Authority

This week's edition features David's theory on the future of local ranking factors, two conversations with Mike Blumenthal, and a "new" program from Google that enables more on-SERP transactions.

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February 27th, 2017

Minutive, Vol. 45: A Special Edition

Tidings Officially Launches! I’m excited to announce the launch of Tidings, a SaaS product that automatically generates perfectly-branded email newsletters for small businesses.

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February 23rd, 2017

Tidings Launches.

I'm excited to announce the launch of Tidings, a SaaS product that automatically generates perfectly-branded email newsletters for small businesses.

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February 20th, 2017

44: Voice Search Popularity, Payments, and More.

How popular is Voice Search? HIGHER VISIBILITY Higher Visibility surveyed 2000 individuals to find out how popular Voice Search is today. Looking at the heavy usage “while driving,” it’s not hard to predict a significant impact on Local Search. A companion to the excellent survey from Stone Temple a couple of weeks ago. Customers want …

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February 6th, 2017

Minutive, Vol. 43: A New Knowledge Panel Test, Snapchat’s Ad API, and More.

Google Testing New Local Knowledge Panel Call to Action BY MIKE BLUMENTHAL I’m not entirely sure what to make of this test, as it seems at odds with the Knowledge Panel’s focus on structured data that consumers find valuable. Perhaps it represents the last remnants of the Google+ team still fighting for political relevance within …

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January 30th, 2017

Minutive, Vol. 42: Apple’s Voice Position, Mailchimp’s Facebook Integration, and More.

The biggest story that caught my eye this week happened over the weekend, and it's not possible for me to go on with "business-as-usual" with this week's newsletter. The president's repugnant Executive Order effectively restricting entry into this country on the basis of religion is antithetical to our national values, and makes a mockery of the American Dream he pretends to champion.

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January 23rd, 2017

Minutive, Vol. 41: What Consumers Want from Voice, An Amazon Follow-Up, and More.

Featuring an exceptionally-interesting survey from Eric Enge of Stone Temple, David's latest StreetFight conversation with Mike Blumenthal, and other various and sundry items of interest.

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January 17th, 2017

Minutive, Vol. 40: The GMB API (finally), Rand’s SEO Predictions, and More.

A long-awaited feature in Google My Business, thoughts from one of the leading voices in the SEO industry, and the benefits of in-market brand marketing are just some of the topics covered this week.

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January 9th, 2017

Minutive, Vol. 39: The Amazon Issue.

It was hard to avoid Amazon's headlines this week. Sure, part of it was the PR around the Consumer Electronics show, but most of it is the convergence of years of work and thinking that have gone into Amazon's Alexa strategy. If you don't have a strategy FOR Alexa, it's time to start thinking about out.

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January 3rd, 2017

Minutive, Vol. 38: The SMB Analytics “Market” for VSB’s & SMB’s, Top 2017 Predictions, and More.

Is There an SMB Analytics Market? And If So, What Should It Measure? BY MIKE BLUMENTHAL AND YOURS TRULY Mike and I resume our bi-weekly conversation series on StreetFight with this discussion of what analytics should matter to (very) small businesses, and whether this is even an addressable market for analytics vendors. LSA 2017 Predictions …

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December 26th, 2016

Minutive, Vol. 37: The Year in Review

Included in this issue are your 7 favorites from the last year. Collectively, they provide a remarkably accurate core narrative of where things stand at the end of 2016--you guys are pretty smart!

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December 19th, 2016

Minutive, Vol. 36: The Marketing Stack for Local Businesses, How Mobile Is Eating the World, and More.

Sequencing the Local Marketing Stack BY YOURS TRULY I released this graphic last week to help small business owners understand prioritization and integration of the myriad digital media options being marketed to them today. Building the Essential Digital Marketing Bundle for Local Businesses BY MIKE BLUMENTHAL AND YOURS TRULY In a related story, Mike Blumenthal …

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December 12th, 2016

Minutive, Vol. 35: David’s 2017 Local Marketing Predictions, Digital Assistant Integrations, And More.

My 2017 Local Marketing Predictions: Part I, Search BY YOURS TRULY From my vantage point, 2017 has all the makings of a tipping point of sorts in local search. Google’s increased monetization and the decrease in available organic real estate — two of the primary themes you’ve seen me highlight in this newsletter each week …

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