April 24th, 2017

Minutive, Vol. 53: ‘Post-Rank’ Local Content, Bad Reputation Management, and More

Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research SEARCHENGINELAND.COM Zipsprout’s Megan Hannay gives some great answers to one of the most common questions I receive at conferences: “how do I create unique local content at scale?” You Probably Shouldn’t Forge a Judge’s Signature to Solve Your SEO Problems …

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April 17th, 2017

Minutive, Vol. 52: 📬 Must-read digital marketing articles for the week

Frustration With Digital Marketing Vendors Boils Over for One SMB STREETFIGHTMAG.COM Mike Blumenthal and I resume our bi-weekly conversation, discussing the causes and dangers of unrealistic sales targets and overinflated performance metrics when selling digital marketing to small businesses. How Small Business Marketing Can Succeed in 2017 CLUTCH.CO Any agency or digital marketing vendor subscribing …

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April 10th, 2017

Minutive, Vol. 51: Google Mapspam “Study,” New SERP Eye-tracking, and More.

Pinning Down Abuse on Google Maps research.google.com Make sure you click through and read the full PDF. It’s interesting not for its conclusions (see below), but for the rare insight into how Google My Business works on the back-end. (In particular, the taxonomic logic behind Google’s category system.) Spam In, Garbage Out – Why Google’s …

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April 5th, 2017

Minutive, Vol. 50: The Coming DIY Cataclysm (Reinforced by a Survey from FreshBooks) and More.

Apologies for the slight delay in this week’s Minutive. I’ve been heads-down on a couple of major improvements to Tidings which I’ll formally announce later this week. They’re actually live now, so if your curiosity is just overwhelming, feel free to try them out for yourself! 😉 In the meantime, I hope you enjoy the …

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March 27th, 2017

Minutive, Vol. 49: Facebook’s Local Positioning, Google Posts, and More.

What Does the Bot Bubble Mean for Facebook’s Long Game? STREETFIGHTMAG.COM In our latest Streetfight conversation, Mike and I discuss Facebook’s incredible positioning as a C2B communications tool–one that’s at least as good as Twitter–but their failure thus far to fully capitalize on it. Facebook Inches Closer to Something That Looks Like Local Search WWW.LSAINSIDER.COM …

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March 20th, 2017

Minutive, Vol. 48: Google Clickthrough Behavior, Branded Searches, and More.

The State of Searcher Behavior Revealed Through 23 Remarkable Statistics MOZ.COM The entire study is worth a read. While I’ve been emphasizing this scenario in presentations for the last 2-3 years, I now have a statistic to go with it: 57.1% of Google searches on mobile result in no click at all. Given the prevalence …

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March 13th, 2017

Minutive, Vol. 47: Are Words the New Links?, Mobile Page Speed, and More.

Are Words the New Links? blumenthals.com Inspired by our conclusion from our recent StreetFight conversation that the concept of a “citation” needs to evolve, Mike Blumenthal lays out his theory of Entity Authority and absolutely nails it, IMO. Mobile page speed is important, but not (yet) for SEO The definitive answer to the question of …

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March 6th, 2017

Minutive, Vol. 46: Local Engagement, Overnight Ranking Increases, and Entity Authority

This week's edition features David's theory on the future of local ranking factors, two conversations with Mike Blumenthal, and a "new" program from Google that enables more on-SERP transactions.

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February 27th, 2017

Minutive, Vol. 45: A Special Edition

Tidings Officially Launches! I’m excited to announce the launch of Tidings, a SaaS product that automatically generates perfectly-branded email newsletters for small businesses.

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February 23rd, 2017

Tidings Launches.

I'm excited to announce the launch of Tidings, a SaaS product that automatically generates perfectly-branded email newsletters for small businesses.

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February 20th, 2017

44: Voice Search Popularity, Payments, and More.

How popular is Voice Search? HIGHER VISIBILITY Higher Visibility surveyed 2000 individuals to find out how popular Voice Search is today. Looking at the heavy usage “while driving,” it’s not hard to predict a significant impact on Local Search. A companion to the excellent survey from Stone Temple a couple of weeks ago. Customers want …

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February 6th, 2017

Minutive, Vol. 43: A New Knowledge Panel Test, Snapchat’s Ad API, and More.

Google Testing New Local Knowledge Panel Call to Action BY MIKE BLUMENTHAL I’m not entirely sure what to make of this test, as it seems at odds with the Knowledge Panel’s focus on structured data that consumers find valuable. Perhaps it represents the last remnants of the Google+ team still fighting for political relevance within …

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January 30th, 2017

Minutive, Vol. 42: Apple’s Voice Position, Mailchimp’s Facebook Integration, and More.

The biggest story that caught my eye this week happened over the weekend, and it's not possible for me to go on with "business-as-usual" with this week's newsletter. The president's repugnant Executive Order effectively restricting entry into this country on the basis of religion is antithetical to our national values, and makes a mockery of the American Dream he pretends to champion.

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January 23rd, 2017

Minutive, Vol. 41: What Consumers Want from Voice, An Amazon Follow-Up, and More.

Featuring an exceptionally-interesting survey from Eric Enge of Stone Temple, David's latest StreetFight conversation with Mike Blumenthal, and other various and sundry items of interest.

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January 17th, 2017

Minutive, Vol. 40: The GMB API (finally), Rand’s SEO Predictions, and More.

A long-awaited feature in Google My Business, thoughts from one of the leading voices in the SEO industry, and the benefits of in-market brand marketing are just some of the topics covered this week.

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January 9th, 2017

Minutive, Vol. 39: The Amazon Issue.

It was hard to avoid Amazon's headlines this week. Sure, part of it was the PR around the Consumer Electronics show, but most of it is the convergence of years of work and thinking that have gone into Amazon's Alexa strategy. If you don't have a strategy FOR Alexa, it's time to start thinking about out.

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January 3rd, 2017

Minutive, Vol. 38: The SMB Analytics “Market” for VSB’s & SMB’s, Top 2017 Predictions, and More.

Is There an SMB Analytics Market? And If So, What Should It Measure? BY MIKE BLUMENTHAL AND YOURS TRULY Mike and I resume our bi-weekly conversation series on StreetFight with this discussion of what analytics should matter to (very) small businesses, and whether this is even an addressable market for analytics vendors. LSA 2017 Predictions …

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December 26th, 2016

Minutive, Vol. 37: The Year in Review

Included in this issue are your 7 favorites from the last year. Collectively, they provide a remarkably accurate core narrative of where things stand at the end of 2016--you guys are pretty smart!

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December 19th, 2016
The Local Marketing Stack

Minutive, Vol. 36: The Marketing Stack for Local Businesses, How Mobile Is Eating the World, and More.

Sequencing the Local Marketing Stack BY YOURS TRULY I released this graphic last week to help small business owners understand prioritization and integration of the myriad digital media options being marketed to them today. Building the Essential Digital Marketing Bundle for Local Businesses BY MIKE BLUMENTHAL AND YOURS TRULY In a related story, Mike Blumenthal …

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December 12th, 2016

Minutive, Vol. 35: David’s 2017 Local Marketing Predictions, Digital Assistant Integrations, And More.

My 2017 Local Marketing Predictions: Part I, Search BY YOURS TRULY From my vantage point, 2017 has all the makings of a tipping point of sorts in local search. Google’s increased monetization and the decrease in available organic real estate — two of the primary themes you’ve seen me highlight in this newsletter each week …

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