Sequencing the Local Marketing Stack

BY YOURS TRULY

I released this graphic last week to help small business owners understand prioritization and integration of the myriad digital media options being marketed to them today.

Building the Essential Digital Marketing Bundle for Local Businesses

BY MIKE BLUMENTHAL AND YOURS TRULY

In a related story, Mike Blumenthal and I discussed this very topic (the Local Marketing Stack) in our biweekly Street Fight conversation, and how the agency of the future may need to shift its mindset from “marketing-first” to “integration-first” in order to remain competitive.

Mobile is eating the world

BY BENEDICT EVANS

Few “thought leaders” are truly worthy of the term, but Benedict Evans is one of them. Check out his thoughts on a maturing mobile landscape and internalize what “frictionless computing” means for digital marketing.

Reserve with Google: Deeper booking integration through search and Maps

BY GREG STERLING

Of course, if devices like Google Home are going to offer frictionless computing, they’re going to have to offer transactions as a core component. Google is preparing for that future with moves like this.

7 Email Marketing Predictions for 2017

BY CAMPAIGN MONITOR

Some REALLY smart email practitioners give their thoughts on where this industry adjacent to SEO is headed. I happen to think the two will begin to merge as voice search rises in importance.

15 Industry Experts Share Their #1 Email List Building Tactic

BY AWEBER

On a related note, here are 15 more smart practitioners in said adjacent market with some excellent tips on how to grow your subscriber list.

What Happens When You Sign Up for Yext

BY NYAGOSLAV ZHEKOV

A second recent case study from Nyagoslav suggests that not only is Yext an expensive short-term investment if you cancel, but it may not be as effective in the first place as we have all thought.