Is There an SMB Analytics Market? And If So, What Should It Measure?

BY MIKE BLUMENTHAL AND YOURS TRULY

Mike and I resume our bi-weekly conversation series on StreetFight with this discussion of what analytics should matter to (very) small businesses, and whether this is even an addressable market for analytics vendors.

LSA 2017 Predictions [Email Entry Required]

BY THE LOCAL SEARCH ASSOCIATION

This would have made for some excellent holiday reading, but as it is, make sure you set aside an hour or so this week to see where some of the smartest people in the space think local marketing is heading.

Why Google shutting down Map Maker should terrify SMBs

BY JOY HAWKINS

To repeat: an appallingly-bad product decision by Google. Joy takes the time to spell out specific consequences of the decision, even in a developed market like the United States, that I hinted at a few weeks ago.

New AIs Offer Surprisingly Traditional Results for Local

BY DAMIAN ROLLISON

A solid counterargument to mine regarding Voice’s impact on the SEO market. Damian qualitatively details the types of responses to various local queries currently found on Google Assistant and Alexa.

While I still see the mid- and long-term trend for head queries like “Sushi Restaurant” headed to one (1), of greatest interest to me is the poor quality of long-tail organic results–still a major opportunity for businesses of all sizes to rank in Voice.

Moz Local gains Yelp listing management capabilities, first third-party tool to do so

BY GREG STERLING

This was big news three weeks ago that somehow never made it into my newsletter. I’m excited to see my former colleagues at Moz release this unexpected partnership, and if listing management is on your marketing roadmap for 2017, this feature could/should be a differentiator.

Google Helping Mobile Publishing? Some Publishers Are Not So Sure

BY DAISUKE WAKABAYASHI

An excellent synopsis of the rock and hard place between which Google has placed small publishers. They’ll continue to tweak AMP to work for large brands like the Huffington Post, but smaller ones may fall by the wayside.

Where the digital dollars have gone

BY JASMINE LEE

Remarkable to see the lack of product and engagement tool development happening at traditional publishers like Tronc, Gannett, and even the Washington Post. I’d imagine the latter will shift under Bezos’ leadership but not sure about the other two.