Minutive, Vol. 40: The GMB API (finally), Rand’s SEO Predictions, and More.

by David Mihm, Tidings Founder • January 17th, 2017 • No Comments

Google Releases GMB API 3.2 with Insights

BY MIKE BLUMENTHAL

One of the biggest feature releases I can remember from Google My Business, and possibly the biggest since the original Local Business Center. If Mike’s summary is true, brands can finally access (and slice-and-dice) the data GMB has frustratingly been protecting since its inception.

8 Predictions for SEO in 2017

BY RAND FISHKIN

Rand and I have very different views on the long-term implications of mobile and voice for the day-to-day practice of, and demand for, SEO services. But I found myself nodding in agreement on almost all of his 2017 predictions.

The SEO Tips That Helped Tally 20 Million Visits A Month

BY FIRST ROUND / ETHAN SMITH

It’s become cliche for startups to include “SEO” as a line-item in their growth models, but it’s rare to see a post like this from someone who’s actually done it. I don’t agree with his advice to adhere strictly to Google’s guidelines (particularly when at least one of the companies he’s advising has been known to stretch their limits), but his advice to “steal first, then innovate” is spot-on.

Google Tracking How Busy Places are by Looking at Location Histories

BY BILL SLAWSKI

Surprise, surprise. The real surprise will be if this isn’t a *significant* portion of Google’s local ranking signals within a couple of years. It’s right at the intersection of popularity and personalization.

Google Maps is becoming Mexico’s newest form of protest

BY RAFA FERNANDEZ DE CASTRO

Mexico is now Ground Zero for Maptivism. (At least for the next four days, until Trump takes office.) It’ll be interesting to see if these reports become more, or less, widespread after Google sunsets Mapmaker.

Being the brand local customers ‘know’: Brands share hows and whys of local marketing programs

BY MEGAN HANNAY

I found Megan’s Wells Fargo anecdote particularly interesting in light of all the highly visible scandals there recently. Local sponsorship as a reputation management tactic is one benefit I hadn’t yet considered.

“Is This Helpful?”

BY MIKE DAVIDSON

Incredibly thoughtful piece from a man I’ve admired since my earliest days on the web, and his earliest days at Newsvine.  His entire column resonated with me.