Click to read article

The State of Searcher Behavior Revealed Through 23 Remarkable Statistics

MOZ.COM

The entire study is worth a read. While I’ve been emphasizing this scenario in presentations for the last 2-3 years, I now have a statistic to go with it: 57.1% of Google searches on mobile result in no click at all.

Given the prevalence of local searches on mobile (as high as 75% in some markets), that’s a lotta clickthroughs that Google is eating in local.


Click to read article

Rankings Correlation Study: Domain Authority vs. Branded Search Volume

MOZ.COM

Moz published ANOTHER excellent article this week–this one from Tom Capper of Distilled. Tom sums it up perfectly: “If you care about your Domain Authority because it’s correlated with rankings, then you should care at least as much about your branded search volume.”

Click to read article

Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an ad

MARKETINGLAND.COM

I include the MarketingLand story here for the context of Google’s typically-asinine PR response (perhaps Sean Spicer is an advisor?). But the real story is Bryson Meunier’s tweet — I literally LOL’ed when I listened to it.

This example highlights just how difficult it will be for Google to monetize voice searches, and the incredible opportunity for Apple and Amazon to exert external pressure on Google’s bottom line by keeping their voice services ad-free.


Click to read article

New location extension ad format now live on Google Display Network

MARKETINGLAND.COM

In a related story, Google rolled out a major upgrade to its display ads this week. It’s going to have to monetize more and more non-Google real estate to maintain revenues, and this looks like it could be a really powerful ad format for local businesses.

I tested GDN on friend’s account in early 2015, and highly-targeted placements (industry-relevant local directories like Yelp and Zillow) performed amazingly well on a cost-per-lead basis.


Click to read article

Google’s Lawsuit Against Uber Could Destroy Uber

JAKE SWEARINGEN

It’s an odd feeling for me to actually be rooting FOR Google in a lawsuit, but it appears from the outside that they have an incredibly clear-cut case, and I’d welcome any outcome that impacts Uber’s growth trajectory.

In other Uber news, two very senior executives, including the former head of Google Maps, announced they were leaving the company this week. The brain drain has already started.


On a personal note, be on the lookout for a major feature addition to Tidings this week! I’m excited to share more details in the next Minutive.

Until then, have a great week!

–dm