Google now knows when its users go to the store and buy stuff

WWW.WASHINGTONPOST.COM

Google has long known which searchers visit a given store by persistently tracking iOS Google Maps and Android users’ locations, but they’re now taking it one step further.

This new credit-card-data partnership (unless it’s miraculously shut down by an obscenely derelict Congress) also gives Google an incredible real-world data point to use in their organic local algorithm. Hard to imagine a better way to gauge the real-world popularity of a place than its sales volume.


Google Assistant will make money from e-commerce

TESS TOWNSEND

Digitizing local product inventory (and paying for Product Listing Ads) is going to be increasingly important for brick-and-mortar retailers.

At a macro level, however, PLA’s have to be a drop in the bucket of Google’s overall revenues, and I don’t think Wall Street will be happy if this is their primary Voice monetization strategy.


Understanding Facebook’s Place as a Small Business Marketing Vehicle

STREETFIGHTMAG.COM

Mike Blumenthal and I resume our bi-weekly discussion, this time focusing on Facebook’s place in the local marketing funnel (and whether business owners are positioning their expectations accordingly.)

A Year of Google Maps & Apple Maps

JUSTIN O’BEIRNE

I’ve noticed a number of these changes as a casual user, but it’s pretty remarkable to see them documented in such detail. Data quality improvements aside, it does feel like Apple has fallen far behind on UX, as well as spotlight/Siri search integration of their POI database.

Facebook and Google dominate web traffic, but not the same kind

JEFF DUNN

A great breakdown of leading referrers across a host of industries.