Google Posts now live for all Google My Business users

Source: searchengineland.com

Google’s latest content product, (sort of) called Posts, went live last week. I’m skeptical it’ll be around for long, as it runs counter to Google’s transaction-facilitator trend and draws eyeballs away from advertisers. But for the time being, it’s a great chance for your business to take up extra SERP real estate.


Bulk Fake Reviews

Source: www.en.advertisercommunity.com

The Gmail notification screenshot shared in this forum thread shows just how pathetic (non-existent) Google’s review filter is.


​Moz Local Report: Who’s Winning Wealth Management?

Source: moz.com

It’s always remarkable to see huge companies (ahem, Morgan Stanley) invest heavily in Adwords without taking care of basic organic elements first. While I think ads are largely the future of local search, there’s still tons of uncaptured value from local organic results today, especially for enterprises.


Case Study: Sailing Company Leverages Online Reviews to Maximize Sales

Source: streetfightmag.com

The first of two really interesting case studies on StreetFight last week. They strongly dispel the myth of the un-savvy small business owner.

Favorite quote from this one: “I see a lot of SMBs and start-ups that jump into promoting via social channels like Facebook and Instagram before they even have a holistic digital marketing strategy.”


Instagram Collaboration Is Making Social Media Work for Small Businesses

Source: streetfightmag.com

Interesting idea of a local “Instagram collective” with other store owners that cross-promotes each other’s posts.

Favorite quote from this one: “Warren’s goal is to funnel those shoppers through social media to her email signup list, which for a small business is a hugely important marketing tool.”



Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>