Hope you all had a great Fourth of July, a happy Canada Day, or just generally a good start to the week!

I thought about taking the week off, but there were too many good stories to share! Minutive will be back to its regularly-scheduled Monday timeslot once again next week.

Is DexYP the Consolidator That Local Has Been Waiting for?

Source: streetfightmag.com

Mark Macleod’s thoughtful take on the mega-merger includes this nugget: “[YP’s] customers were likely worth a few hundred dollars per customer.”

There are a few national brands spending beaucoup bucks with YP, though, so I’m guessing $100/customer is closer to the median. Given the high cost of acquiring small business customers, that sounds like a steal for Dex.


DexYP: What Should the Brand and Strategy Be Going Forward?

Source: screenwerk.com

Dex CEO Joe Walsh has a real vision for their product offering (which incidentally sounds not dissimilar to the vision Mike Blumenthal and I have discussed in numerous StreetFight columns). And it couldn’t be more different from the no-customization, double-down-on-print-advertising strategy that YP CEO Jared Rowe has pitched at recent local industry conferences.


35 Face-Melting Email Marketing Stats for 2017

Source: www.wordstream.com

A fantastic lay-of-the-land for small businesses and agencies who are new to email marketing. Also, no one writes a headline like Wordstream :).


Yelp’s Six-Year Grudge Against Google

Source: www.nytimes.com

When “hoping the government regulates your competitor” is your entire long-term growth strategy, that’s a pretty bleak future. But given Yelp’s tiny share of revenue from Europe, it’s probably easier to grow over there than domestically.


“My goodness, Google has a welcome mat that leads straight into your Home.”

Source: twitter.com

A great example of the cross-device / device-agnostic future that will be more and more prevalent in the era of voice search.