Continuing a topic that Mike Blumenthal and I have discussed at length in our StreetFight column, this editorial acknowledges the impact that Facebook’s reach has on SMB marketing perceptions, but is far too skeptical of the potential of AI-driven ad campaigns from both Facebook and Adwords Express to upend a huge segment of the agency market.
Somehow I missed this story when it first came out. Included here for this hilarious Mar-a-Lago review, at a minimum:
“Very loud and distracting dinner atmosphere,” the visitor noted. “I just wanted a quiet peaceful meal, but White House staff and diplomats at the next table kept shouting out classified information.”
An interesting play from Microsoft that seeks to integrate back-office functions with marketing, along the lines of what Square does for retail merchants. I love the direction, but as with all things Microsoft, we’ll have to see how good the execution is.