Matthew J. Brown
April 1st, 2017

MY ANSWER:

While they are different disciplines entirely, SEO and social media are more complementary than ever.

Doing one for your business often means you will see positive benefits at the other. Google in particular is paying attention to visibility across social networks to gauge user satisfaction signals, so if your business is a success on a network like Yelp or Instagram, the secondary attention and positive reviews are likely to have positive effects on your SEO performance.