Franchisor Newsletter Platform

Power your franchisees' promotions and newsletters in a single click.

The perfect complement to your distributed ESP implementation.

Email marketing is amazing. With a 40:1 ROI, it's the most cost-effective marketing channel there is, for a whole range of businesses.

Maybe you know this already. And maybe most of your franchisees have adopted your ESP...but few are actually sending anything out to their customers.

That's because it's hard for them to come up with what to say, time-consuming to say it, and cumbersome to deal with formatting and sending it.

Tidings makes all that easy -- and lets you drive the content they're promoting.

Get Started Today

Download a PDF one-sheet to share with your team, take a tour and see all the options, or contact our sales team with any questions.

How It Works

01

Account Initiation

'Zor program manager sends onboarding link to 'Zees.

Or, add franchisees via manual email address upload, automated invitation, or custom landing page on your Intranet.

02

Franchisee Onboarding

Zees create their account using their preferred social profile.

One-time authentication enables Tidings to pull franchisees' approved branding and (optionally) stream local profile content into their newsletters.

03

Source Newsletter Curation

Connect your Zor's social stream, or connect unlimited Zor-approved RSS feeds to curate content automatically.

Tweak & customize to deliver exactly the content you want to your Zees.

04

Source Newsletter Distribution

Instantly deliver the source newsletter to your Zees' accounts with the push of a button.

Option

Choose whether franchisee newsletters inherit your content by default, or simply provide that content as an option for them to use.

05

Franchisee Newsletter Curation

Zee newsletters use local branding and content from their own social media profiles (or yours, by default).

You (or they) can also add content from their own websites via link or RSS feed.

06

Franchisee ESP Connection

Tidings offers one-click integration with Mailchimp, Constant Contact, Sendgrid & ActiveCampaign.

Zees securely enter their credentials once (you can also do this if you're a manager), and Tidings stores the token provided by the ESP.

Do your Zees use a different Email Service Provider? Contact us & we're happy to explore additional integrations.

07

Send/Schedule

You or your Zees can select any list or segment and schedule their newsletter or send it instantly, right from Tidings.

08

Option

Franchisor Review

Choose to hold each newsletter for review and approval by program manager, or deliver as scheduled by the Zee.

Budget-Friendly Pricing

Our pricing makes it easy to make email newsletters a staple of your local marketing efforts.

$77/month includes your first 7 accounts, and each additional account is just $7/month after that. You can determine your exact cost using this handy calculator, based on the number of franchisees you manage.

Offer Tidings on an opt-in basis to franchisees at a steep discount on retail pricing, or bundle it into your existing marketing program and add additional value with no extra work.

Our Customers Are Amazing #humblebrag

2,763,558

total newsletters sent

63.3%

better than the industry average open rate
(34.8% overall vs. 21.3% average)

2.1x

better click rate than the industry average
(5.54% overall vs. 2.62% average)

Source: Tidings customer data vs. Mailchimp Email Benchmarks, January 2020

Newsletter Platform Highlights

Make Tidings yours.

Use your brand's logo, font stack, and color scheme. You can even host on your own domain or subdomain.

Top-down or bottom-up content: your choice.

Control what your merchants send subscribers, or provide a running start with your content as a foundation.

Local account control on-demand.

Configure account setup or provide ongoing account management behind the scenes.

Embed our onboarding widget anywhere.

Let merchants serve themselves from your own website or intranet.

Add value and grow your local sales.

Deep discounts on retail pricing available.

All Tidings features available.

Perfect branding, ESP integration, easy content via feed and browser extensions--everything's included.

“Do your clients tell you they never have time to send a newsletter? Well, with Tidings, they magically have time to send a newsletter.”

—Dana DiTomaso, President & Partner, Kick Point

Why I started Tidings

It should be easy for every small business to send a great email newsletter to its customers.

Email is one of the few digital marketing channels you own. And it continues to be one of the most effective.

But half of small businesses owners aren't yet sending a newsletter. And for the ones who are, newsletters take way too long to create.

—David Mihm, Founder

Learn More

Let's Grow Your Business

The Tidings Platform gives you a powerful, turnkey way for your merchants to promote your content to their subscribers. Together, you'll increase in-market sales and complement your other local brand efforts.

Get started on the Tidings Platform today by completing our (very) brief introductory form & you'll be connected with our onboarding team.

Get Started Today

The Tidings Franchisor Newsletter Platform

Best New Product of 2018