February 19th, 2018

Agency Insider: The SMB Marketing Universe, AMP for Gmail, and More.

Follow-Up Thoughts on the SMB Marketing/Operations Universe Source: streetfightmag.com My latest StreetFight conversation with Mike Blumenthal. The key to success for both agencies and small businesses in our current-and-future digital marketing environment is to choose best-of-breed components that integrate with each other, enabling you to add relevant and profitable services over time. Bringing the power …

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February 5th, 2018

Agency Insider: What Does the Mobile-First Index Really Mean?

Thanks to Street Fight’s judges for honoring Tidings as the year’s Best New Product at last week’s Street Fight Summit West! Mobile-First Indexing or a Whole New Google? Is Mobile-First the Same as Voice-First? Source: t.co No one dissects Google’s “eyes-free” mobile long-game better than Cindy Krum. The Mobile First index may very well usher in a tidal wave …

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January 22nd, 2018

Agency Insider: What Local Marketers Need to Know in 2018 [Upcoming Webinar] + More

SEO & Beyond: What Local Marketers Must Know in 2018 Source: www.thelsa.org Join Mike Blumenthal, Greg Sterling, and me on this webinar on Thursday as we take a look at the important trends, strategies, and tactics that local marketers should be paying attention to in the coming year. Facebook News Feed Armageddon Survival Guide: 6 …

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January 8th, 2018

Agency Insider: Will 2018 Be a Tipping Point for Voice? (+ 4 other must-reads)

After a great holiday break, I’m looking forward to getting back on track with the bi-weekly Agency Insider. Here are just a handful of stories that have caught my eye early in the new year. Will 2018 Be a Tipping Point for Voice? Source: streetfightmag.com There may only be 6-7 ‘commands’ that we use regularly …

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December 8th, 2017

5 (OK, 4) Highlights from the Inaugural LSA Cloud Adoption Summit

I was grateful to receive an invitation from Neal Polachek, Charles Laughlin, and the LSA to give my take on the Cloud Adoption Summit at the close of the day yesterday. For those of you who weren't able to attend this year, I thought I'd summarize my biggest takeaways from the full Twitter stream -- the intimate size and executive nature of the audience made it well worth the trip down the coast from Portland.

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December 6th, 2017

Articles of High Intrigue from the Last 2 Weeks

I guess the Thanksgiving food coma didn’t hit the rest of the marketing world as hard as it hit me! Some amazing insights this week from BuzzSumo, CampaignMonitor, Aleyda Solis, and Joy Hawkins. And an absolutely HILARIOUS story from Vice.com with dark implications for local search. Welcome to Issue #4 of the Tidings Agency Insider. Hope you enjoy reading these as much as I did!

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November 22nd, 2017

Are You Eligible for GMB’s New Verification Option? (+4 more items of interest)

Here's some light holiday reading to give you a break from those awkward family conversations around the Thanksgiving table :)  Hope that everyone here in the U.S. has a great holiday & that those around the world enjoy a few days without interruption from American clients and vendors!

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November 8th, 2017
"Action Scene" from Assembled

You’ll Never (actually, you probably will) Believe Yelp’s Latest Announcement.

Welcome to the latest Tidings Agency Insider: my bi-weekly analysis of key stories in the SMB digital marketplace. Yelp increasingly cracking down on ‘review solicitation’ across the internet  SEARCHENGINELAND.COM Evidently Jeremy Stoppelman & team have never heard the advice “when you’re in a hole, stop digging.” Already the brand with the second-lowest Net Promoter Score among small business …

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October 25th, 2017

David Mihm’s 2017 SIINDA MediaTech Presentation

Based on the Local Marketing Stack I developed earlier in the year, this presentation shows you how to align your product offering with SMB customer demand -- and stave off the existential threat to agencies posed by Google and Facebook.

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October 25th, 2017

The Agency Insider: Inaugural Edition

Welcome to my bi-weekly newsletter featuring the latest research, products, and innovations in the SMB digital marketplace. It’s designed to help your agency recruit more small business customers, deliver more effective services, grow your margin, and prepare for the future. Many of you signed up when you downloaded my recently-released Local SEO Handbook, but if …

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