Lots of major developments this month already! Perhaps the biggest of the last two weeks, at least for some of you, might not have even been a “story.”
Allyson Wright of the Google My Business team announced at Local U Advanced on Thursday that you can now assign a “Works-At” relationship for practitioners and practices. Contact @GoogleMyBiz on Twitter for more details.
Regardless of what industry you work in, I hope all five articles below are worth your time 😉 — David
These online volunteers fight fake reviews, ghost listings and other scams on Google Maps — and say the problem’s getting worse
CNBC journalist Jillian d’Onfro clearly did her research and talked to all the right people about the plague of review spam. Mainstream articles like this are the only way to get the attention of higher-ups at Google, and a few more may actually make my December prediction come true — that Google will actually start to tackle review spam in a serious way.
In a small step in the right direction, Google has explicitly prohibited “gating” — the relatively common practice of shunting customers with bad experiences away from leaving a Google review.
If your review acquisition platform uses gating, you may want to contact them to see how to disable the feature.
Joy Hawkins has all the details.
This annual survey from Clutch should be the gold standard reality-check for agency and media executives as they build out and price their service offering bundles.
The top four channels have been consistent for several years: website, social media, email marketing, and SEO. If you’re not offering those four services as your core bundle–at a price under $10,000/year–you are missing out on the largest, highest-demand segment of the market.
Charles Laughlin, Neal Polachek, and Greg Sterling’s Tech Adoption Index has become a terrific resource to follow since their inaugural Cloud Summit in December.
In this particular article, the SMB survey results of “where do you spend your time” are fascinating.
Charles, Neal, and Greg continue to be more bullish on the “all-in-one” solution than I am, however. In principle it sounds great but in practice, integrating best-of-breed point solutions is a more realistic (and effective) technique for most businesses.
Square is really the only most-in-one platform I’ve seen that’s well-executed.
If your agency is not yet offering Q&A monitoring and management to your clients, you should start. Mike Blumenthal points you in the right direction with his new ebook.