How You Can Adapt to Google’s Ad Automation

Attend the free, virtual Local Marketing Summit this Wednesday and Thursday and learn from loads of great speakers!

Replay: Is Automation an Existential Threat to Agencies?

Source: www.lsainsider.com

Missed my webinar discussion with the LSA’s Greg Sterling and Location3’s Alex Porter?

Not to worry–the LSA recording is available here!


Gannett is putting a local spin on the publisher-as-agency model

Source: digiday.com

Gannett has quietly assembled a pretty complete advertising stack for its historically print-focused customers.

I’m still not sure they have a great solution for those businesses in the early part of the Local Marketing Stack, but they may be exclusively interested in larger spenders further along in their budget and sophistication.


HomeAdvisor in LSA ads? What the heck?

Source: plus.google.com

Tom Waddington points out that Google is sourcing Local Service Ads from HomeAdvisor in verticals or locales where they haven’t yet expanded. Presumably they’re testing profitability?


Amazon Launches ‘Storefronts,’ a New SMB Seller Destination

Source: www.lsainsider.com

Amazon has always seemed like an underappreciated channel in the SEO industry.

As I predicted in late 2017, the company is now making a major push into the SMB space. Things are about to get very interesting vis a vis Google and Facebook.


Sterling Sky, Inc. Has Acquired the Local Search Forum

Source: www.localsearchforum.com

Linda Buquet’s Local Search Forum has long been a knowledgeable, supportive hive of activity for many Local SEO practitioners. Congrats to Joy Hawkins, whose company acquired the Forum, and to Linda on her retirement!

 



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