Adapt to Google’s New Reality
Mike Blumenthal and I respond to Rand Fishkin’s “fury” at Google’s reduction of traffic to websites in our latest StreetFight column.
We don’t find it infuriating, but it requires a massive shift in the mindset of Local SEO agencies, consultants, and their customers that centers around a GMB-first, Knowledge-Panel-first mindset.
This insider take confirms pretty much everything we guessed about Google+: a poorly-executed copycat product with which no other internal team actually wanted to integrate.
It’s still a pretty entertaining look at one of the darker eras in Google’s history.
Some advertisers are moving half of their search budget from Google to Amazon, say ad industry sources
Combined with Amazon’s increasingly-ubiquitous SMB-focused advertising (if you watched any NFL games this weekend you couldn’t have missed it), it’s safe to say they’re about to make a massive play for SMB dollars.
It feels like agencies serving retail SMBs can get ahead of the curve now (and likely get their advertisers higher ROI on their overall spend) by helping their clients get set up with an Amazon store and becoming familiar with Amazon’s ad platform.
He didn’t call it that, but that’s effectively what the brilliant Cyrus Shepard tweeted last week:
1) -site:example.com example.com
2) -site:example.com “Brand Name”
Evaluate external: Reviews • Citations • Directories • Social Profiles • Trust Scores • Wikipedia Pages
If you missed the LSA’s Localogy event in NYC last week, there’s still a chance to attend the follow-up in Seattle on November 9. Yours truly will be there, along with (a little birdie told me) Andrew Shotland and others. Use coupon code TIDINGS to save $100 at checkout.
Hope to see you there!