Agency Insider: Is Local Google’s Backdoor to Social?

Sorry to interrupt the onslaught of Cyber Monday emails with one that’s not selling you anything, but the show must go on 🙂

Hope you all had a delicious and relaxing week last week — even if you’re outside the U.S. and don’t celebrate our Thanksgiving holiday!

Google’s Backdoor Shift to a Social Network

Source: streetfightmag.com

My peripatetic partner-in-crime Mike Blumenthal is back from his Southeast Asia tour, and we wasted no time in diving back in to the latest Google My Business updates and what they might tell us about Google’s larger strategy.


Google’s Duplex is rolling out to Pixel owners — here’s how it works

Source: venturebeat.com

We’ve now formally entered a dystopian present in which slave robots book reservations with real-life human receptionists on behalf of their human owners.

In Google’s vision of the future, soon these conversations will be taking place between two robot slaves, of course, but this represents an important intermediate step on that very long pathway.

As an aside, the voice interface described in this article just to direct your robot-slave what reservation you want seems SO much more complicated than simply booking online through a visual UI…is that visual UI coming soon to Google Maps?


Local Search Ranking Factors Study 2018

Source: moz.com

Whitespark’s Darren Shaw has once again done an outstanding job conducting the annual Local Search Ranking Factors survey.

The survey respondents validated two trends I’ve seen over the last few years: local pack optimization should start with Google My Business, and reviews are on their way to becoming more important than links for these pack results.


Algorithm Analysis In The Age of Embeddings

Source: www.blindfiveyearold.com

This might be the article of the year in the SEO industry. Organic results are dying in Local, but they still deliver plenty of traffic.

The entire piece is worth your time, but here’s my synopsis of this excellent, detailed article from AJ Kohn:

– It’s possible to track visits to your site from quality raters (!)
– The influence of quality raters is overrated
– The Medic update was an error, though the increase in YouTube carousels may stick around
– Google is getting much smarter about evaluating keyword co-occurrence w/context
– I got another reading assignment


What SEOs Can Learn from AdWords

Source: moz.com

Love these creative tips from Dana DiTomaso — whether due to complexity or lack of knowledge, not enough SEOs leverage the only real keyword data Google gives us anymore to its fullest extent.

 



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