Join Mike Blumenthal, Greg Sterling, and me on this webinar on Thursday as we take a look at the important trends, strategies, and tactics that local marketers should be paying attention to in the coming year.
By now you’ve probably heard that Facebook will be making a major update to the News Feed imminently — to the detriment of organic visibility for brands. Larry Kim’s out with 6 techniques to help backfill the loss of that visibility. For more on Larry’s first technique, see this excellent post from Carrie Hill.
And of course, a 7th technique would be to sign up for Tidings 🙂
This is exactly what Google is doing with Local Service Ads.
If your clients are primarily service-area businesses, I can’t understate the threat LSAs pose to your own business over the next 2-3 years. Your ability to add value (and your margin) on paid ads will drop right alongside your clients’ organic visibility.
Mike Blumenthal is out with a compelling series on the ins-and-outs of Google Q&A, a feature with great potential and great risk for businesses of all sizes.
If you’ve been looking to ramp up your local SEO work without busting your budget, this is the post for you. Local SEO expert Miriam Ellis shares over 25 free tools, spreadsheets, resources, and more to make your job easier in the year ahead.