Thanks to Street Fight’s judges for honoring Tidings as the year’s Best New Product at last week’s Street Fight Summit West!


Mobile-First Indexing or a Whole New Google? Is Mobile-First the Same as Voice-First?

Source: t.co

No one dissects Google’s “eyes-free” mobile long-game better than Cindy Krum. The Mobile First index may very well usher in a tidal wave of no-click SERPs. Note the prevalence of Q&A in the “fact check” section.

This deep dive is a must-read.


Q&A: Does Google’s Latest Product Mean Death by a Thousand Cuts for Brands

Source: streetfightmag.com

Without really touching on the long-term implications that Cindy highlighted, Mike Blumenthal and I discuss the pain that Google’s new Knowledge Panel “feature” is likely to cause brands. Monitoring Q&A is an easy and valuable add-on service for agencies to offer their clients.


Is Content Marketing a Waste of Time and Money? Data and Lessons Learned from 20 posts in 30 days.

Source: t.co

Hard to pick my favorite epic post of the week between Cindy’s earlier entry and Oli Gardner’s recap here. It’s chock-full of actionable takeaways.


How Google May Determine Similar Local Entities

Source: gofishdigital.com

Tons of actionable information here from Bill Slawski as well: a recent Google patent suggests they are using click data to assess categorical similarity (if not ranking), and that the distance at which a business is relevant is categorically-dependent.


Google’s swelling advertising business couldn’t save profits in Q4 2017

Source: qz.com

Headlines (and missed expectations) like this are only going to increase Google’s pressure to monetize local results moving forward.



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