Thanks to Street Fight’s judges for honoring Tidings as the year’s Best New Product at last week’s Street Fight Summit West!
No one dissects Google’s “eyes-free” mobile long-game better than Cindy Krum. The Mobile First index may very well usher in a tidal wave of no-click SERPs. Note the prevalence of Q&A in the “fact check” section.
This deep dive is a must-read.
Without really touching on the long-term implications that Cindy highlighted, Mike Blumenthal and I discuss the pain that Google’s new Knowledge Panel “feature” is likely to cause brands. Monitoring Q&A is an easy and valuable add-on service for agencies to offer their clients.
Hard to pick my favorite epic post of the week between Cindy’s earlier entry and Oli Gardner’s recap here. It’s chock-full of actionable takeaways.
Tons of actionable information here from Bill Slawski as well: a recent Google patent suggests they are using click data to assess categorical similarity (if not ranking), and that the distance at which a business is relevant is categorically-dependent.
Headlines (and missed expectations) like this are only going to increase Google’s pressure to monetize local results moving forward.