Thanks to Street Fight’s judges for honoring Tidings as the year’s Best New Product at last week’s Street Fight Summit West!

Mobile-First Indexing or a Whole New Google? Is Mobile-First the Same as Voice-First?


No one dissects Google’s “eyes-free” mobile long-game better than Cindy Krum. The Mobile First index may very well usher in a tidal wave of no-click SERPs. Note the prevalence of Q&A in the “fact check” section.

This deep dive is a must-read.

Q&A: Does Google’s Latest Product Mean Death by a Thousand Cuts for Brands


Without really touching on the long-term implications that Cindy highlighted, Mike Blumenthal and I discuss the pain that Google’s new Knowledge Panel “feature” is likely to cause brands. Monitoring Q&A is an easy and valuable add-on service for agencies to offer their clients.

Is Content Marketing a Waste of Time and Money? Data and Lessons Learned from 20 posts in 30 days.


Hard to pick my favorite epic post of the week between Cindy’s earlier entry and Oli Gardner’s recap here. It’s chock-full of actionable takeaways.

How Google May Determine Similar Local Entities


Tons of actionable information here from Bill Slawski as well: a recent Google patent suggests they are using click data to assess categorical similarity (if not ranking), and that the distance at which a business is relevant is categorically-dependent.

Google’s swelling advertising business couldn’t save profits in Q4 2017


Headlines (and missed expectations) like this are only going to increase Google’s pressure to monetize local results moving forward.

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