I’m pleased to see lots of validation around the blogosphere these last couple of weeks for some of Tidings’ fundamental pillars: choosing MarTech that plays well with others in your Stack, the layout of our template, and the benefits of bringing social media and email marketing together.

There’s a little bit of newsletter “inception” ๐Ÿ˜‚ here: Litmus’s case study on their own newsletter implements some of content marketing guru Ann Handley’s tips that I highlighted in a recent newsletter myself.

The holidays (and even pre-holidays…to “prime the pump” with your customers) are of course a great time to get into email marketing, if you’re not yet doing it. But it’s critical to keep up a consistent cadence throughout the year, and not expect a one-time Black Friday or Cyber Monday email to show a ton of ROI.

If you have any questions about how to get started, you can always check out my recent Whitespark presentation, or just reply to this newsletter & I’m happy to share my thoughts on any specific questions you have.

To those in the U.S., Happy Thanksgiving, and to those around the world, enjoy a couple of slower days on Twitter! ๐Ÿ™‚


Newsletter Tips From Ann Handley – Validated!

It’s interesting to see Litmus’s “after” looks relatively similar to our basic template for Tidings, though I’ll be looking at bringing out an even more minimalist version of our template in 2021.

Content Marketing Technology: Building Your Stack

Pleased to see Tidings check all of these boxes!

– Does the tool help the team manage their time and resources better?

– Is the martech flexible enough to adapt to the evolving requirements of the team?

– Does the martech integrate with existing systems?

– Can the martech support growth and additional users?

– Do the productivity gains outweigh the cost of the investment?

Social Media and Email Marketing

Love to see this advice from Mailer Lite (one of the ESP’s we’re looking at integrating in 2021) on how to synchronize your social media and email marketing efforts.

Getting the Most Out of Email This Holiday Season

Email, whether for acquiring or engaging with current customers, still remains one of the most effective and important ways to drive ROI โ€” if marketers do it right. Consumers are already being inunโ€ฆ

Marketing Lessons from the 2020 Election

Rand’s got a really interesting ongoing series about what he’s learned from 2020 — particularly piquing was his most recent post about where your growth opportunity might be…not necessarily just taking customers from your competition.

As always, if you have any questions about any of the topics above, just reply to this email. I’d love to start a conversation.

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