Another week of increasing COVID cases in almost every state — and a possible second wave in Italy — has me feeling pessimistic about things returning to normal this winter. :/
Small businesses that normally count on a ton of holiday foot traffic during Black Friday and Small Business Saturday should start thinking about how they’re going shift that usual in-person demand via digital media. (Why isn’t every Saturday “Small Business Saturday,” btw? But I digress…)
I give a few ideas for driving that demand via email below in my presentation for Whitespark and podcast interview with ContentCal. As well as a new-to-me resource from Terry Godier called “Marketing Patterns.”
As always, thanks for reading!
While COVID-19 has caused a precipitous drop in searches in many business categories, newsletters have seen a 5-34% increase in engagement. Here are my recommendations for building a great email program that *every* local business can execute.
(Originally presented at Whitespark’s Summit, which features loads of other great presentations.)
Fantastic, timely advice from the legendary Ann Handley. I was pleased to see Ann echo many of the same sentiments I included in my Whitespark presentation above.