Another week of increasing COVID cases in almost every state — and a possible second wave in Italy — has me feeling pessimistic about things returning to normal this winter. :/

Small businesses that normally count on a ton of holiday foot traffic during Black Friday and Small Business Saturday should start thinking about how they’re going shift that usual in-person demand via digital media. (Why isn’t every Saturday “Small Business Saturday,” btw? But I digress…)

I give a few ideas for driving that demand via email below in my presentation for Whitespark and podcast interview with ContentCal. As well as a new-to-me resource from Terry Godier called “Marketing Patterns.”

As always, thanks for reading!

David

Email: Your Marketing Lifeline During COVID-19 and Beyond

Source: tidings.com

While COVID-19 has caused a precipitous drop in searches in many business categories, newsletters have seen a 5-34% increase in engagement. Here are my recommendations for building a great email program that *every* local business can execute.

(Originally presented at Whitespark’s Summit, which features loads of other great presentations.)


17 Non-Negotiable Things Your Email Newsletter Needs Right Now

Source: annhandley.com

Fantastic, timely advice from the legendary Ann Handley. I was pleased to see Ann echo many of the same sentiments I included in my Whitespark presentation above.


My “Martech Stacked” Podcast Interview

Source: www.contentcal.io

I was honored to join host David Bain on his excellent Martech Stacked podcast a couple of weeks ago, where I zeroed in on my Local Marketing Stack, particularly during a shopping season sure to be impacted by COVID-19.


Marketing Patterns – Growth Library

Source: growthlibrary.com

The great Jon Henshaw of Coywolf, recommended I check out this site.

It’s chock full of great ideas, across almost all of the key marketing channels.


Introducing the new Google Analytics

Source: blog.google

Google Analytics is getting…even more complicated. Small businesses are clearly not this team’s target user. There’s a huge gap between the (over)simplicity of Google My Business Insights and the unnecessary complexity of Google Analytics.



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