Google rolled out a major change to the way it indexes and presents content in search results a couple of weeks ago — something it calls “Passages” — which is poised to shake up how searchers engage with every website’s content across a wide range of phrases.

In the middle of the U.S. Department of Justice’s antitrust lawsuit against Google, news has broken that Apple might be getting serious about releasing what would instantly be a strong competitor in the search space.

And, if you happen to be a small business in the healthcare vertical (or work with small businesses in the healthcare vertical), you might be interested in my virtual presentation at Local U Advanced on November 10 — link below to sign up.

Have a great rest of your week!

David

I’ll be presenting about SEO in Healthcare on November 10

Source: localu.org

Join us from anywhere in the world on November 10, 2020, from 9 am to 5 pm Eastern time for Local U Advanced.

My presentation will highlight data from my 4-year engagement managing GMB for a large healthcare organization based in my hometown of Portland, Oregon.


What passage indexing and natural language processing mean for the future of SEO

Source: searchengineland.com

This article is probably a little dense for non-SEOs, but the important takeaways are:

– Google is getting better at indexing not just pages, but *sections of pages*.

– This could mean longer pages have ranking potential for more phrases than they used to.

– This might have the double-edged effect of keeping more searchers who see those page sections on Google, as opposed to clicking through to your website to read the answer to their query.


Will Apple Search Take Market Share Away From Google?

Source: www.seroundtable.com

Apple appears to be getting serious about releasing its own search engine. Longtime industry chronicler Barry Schwartz adds his thoughts here.


Great List of COVID Relief Programs for Small Businesses

Source: ilsr.org

Check this exhaustive list of programs to see if your business might qualify for an additional loan or grant to help you through the holiday season.


Grubhub accused of adding 150,000 restaurants to app without permission

Source: www.cbsnews.com

As if COVID hasn’t hit restaurants hard enough, this lawsuit alleges just the latest in a slew of shady tactics from meal delivery companies.



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