But before I transitioned fully onto Tidings in September, I wanted to finish a resource that’s been in my brain for awhile — the SEO Cheat Sheet for Small Business Owners. It’s designed to help small businesses without an in-house marketer maximize their visibility in Google.

I hope it’s helpful in explaining all the main hows and whys of SEO!


Download the Cheat Sheet as a PDF

Part I: The Keys to SEO

Crawlability. Relevance. Authority.

Learn why each of these is important and how you can set yourself up for success with each Key.

Part II: Your SEO Roadmap

A detailed look at the complete process I take my consulting clients through — from understanding how customers are searching for businesses like theirs, to creating and structuring content that will resonate with them, to promoting that content in key places around the internet.

Part III: A Rough SEO Timetable

The final part of the cheatsheet is the timetable, designed to give you a rough idea of how much time you can expect to spend on each key step in the Roadmap from Part II.

As always, if you have any questions about any of the topics above, just reply to this email. I’d love to start a conversation.

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