Heading into what I hope will be a restful long weekend, I’m sending this email a day earlier than usual.
Many of you will be kicking off Black Friday or Cyber Monday this weekend — the first couple of links below may help you with some last-minute holiday search optimizations.
🦃 And of course, Happy Thanksgiving to all my American subscribers. As I said in my Agency Insider newsletter last week, I hope the rest of you enjoy a few hours without having to deal with us on social media. 😂
Despite darn near living in Google My Business on a day-to-day basis, I hadn’t heard of this program until Greg Sterling wrote about it last week. It looks very similar to what my former team was building at ThriveHive up until our parent company’s merger with Gannett.
Have any of you tried it? Is it genuinely helpful, or self-serving on Google’s part? Would love to hear about your experience, either on or off the record.
Speaking of Google My Business, Joy Hawkins highlights just how useful the queries insight GMB Insights can be — they’ll frequently show more (and in many cases better, especially on mobile) data than will Google Search Console.
And for those of you on a Squarespace website, I discovered a new feature inside the Squarespace dashboard where you can connect your Google Search Console account and pull in that keyword data.
Squarespace has made truly meaningful improvements in its SEO capabilities over the past couple of years. If you’re already on WordPress, I don’t recommend switching away, but for a new website that doesn’t require eCommerce, Squarespace is now my recommendation.
For sites that DO require eCommerce, I strongly recommend Shopify. I’ve helped multiple Prosper Portland / Mercatus clients set up or optimize their online stores this year, and Shopify makes it about as easy as possible to sell goods online.
This article in the NYT Magazine is one of the best pieces of tech journalism I’ve ever read (probably because the author is herself in tech and actually used the product she was writing about). I’m rooting hard for Shopify in the race to compete with Amazon.
As always, if you have any questions about any of the topics above, just reply to this email. I’d love to start a conversation.
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