Hard to believe we are halfway through 2018 already! Happy (belated) Canada Day to my friends and neighbors to the north, and Happy 4th of July to my fellow Americans.
Here’s some very light reading for you to enjoy while you’re waiting for the burgers to develop that tasty sear on the grill. 😀
In its quest for transparency, Facebook has unleashed a pretty great competitive research tool. Navigate to any Business Page you’d like and click “Info and Ads” (bottom of the left navigation column on desktop). Facebook will present you with the creative that each Page is running.
Ho hum: Google’s rebranding Adwords as plain ol’ “Ads.”
Not-so-ho-hum: there’s a LOT more behind the scenes automation and easier onboarding with its Smart Campaigns product. Mike Blumenthal and I have documented Google’s increasingly-effective self-service ad options for quite awhile. Expect to see more monetization of Local SERPs and fewer opportunities for Adwords–oops, Google Ads–resellers to add value.