Does Google Really Need a Social Network to Succeed at Local?

Source: streetfightmag.com

Mike Blumenthal and I discuss the increasingly social feel of Google’s local results — without a true social network to back it up — in our latest StreetFight column.


Is LinkedIn Making a Deeper Move into Local?

Source: twitter.com

Dana DiTomaso got this notification for a Kick Point client’s page. Especially if you (or your clients) operate in a professional services category, it’s probably a good idea to add your address or make sure that the one LinkedIn has pulled automatically is correct.


Scoring Your Brand Page at Google

Source: localu.org

Mary Bowling and Carrie Hill have built a tool based on one of the most popular presentations at Local U Advanced Austin.

Take this quick quiz to see how well your own Brand page at Google is doing.


How Can Local Businesses Fight Spam in Local Results?

Source: www.brightlocal.com

Joy Hawkins continues her professional quest to #stopcraponthemap with this excellent, concise guide that tells you directly how to fight spam as a small business owner.


Google Adds Call Buttons to Posts

Source: www.sterlingsky.ca

Contrary to all my predictions 😂, Google continues to add functionality around Google Posts. If you’re not yet using them on a consistent basis, I recommend getting started.

(It appears these new buttons might even be a way to increase your review count, though the Sterling Sky team doesn’t expect that “feature” to stick around.)


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