Google’s Path to Becoming the Transaction Layer of the Web

Source: streetfightmag.com

Mike Blumenthal and I discuss the accelerating trend of Google not just presenting local business information, but monetizing it via on-SERP transactions. Across dozens of industries, consumers are now making reservations or purchases without ever visiting the website of the local business with whom they’re transacting.


Bed & Breakfasts Forced to “Suck Hind Teat” at Google

Source: blumenthals.com

One of the industries hardest-hit by the above trend is the hospitality space. Independent B&B’s don’t have a scale that’s interesting to Google, so they’re forced to pay a 15% commission to booking platforms, or basically not show up in local results (or other booking websites).


How To Convert Local Searchers Into Customers With Reviews

Source: whitespark.ca

Whitespark’s Darren Shaw has turned his recent Mozcon talk into an excellent, deep-dive blog post on why reviews are so important for local businesses, and how you should acquire them.


How To Get People To Actually See Your Facebook Content

Source: www.joeyoungblood.com

Tidings customer Joe Youngblood lays out your options if you still want customers to see your business’s Facebook content.


Tidings Customer Story: William Andrew Schroeder

Source: tidings.com

We’re starting a new series featuring interviews with some of our most active customers.

Find out how the co-director of a center of mental health excellence maximizes their client email engagement with Tidings.

 



Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

This site uses Akismet to reduce spam. Learn how your comment data is processed.