Good morning everyone, and welcome to the first full week of Fall!
Without any further ado, here are the top 5 stories that caught my eye this week:

Is Google Playing the Long Game with SMB Websites?


“When you look at this Website growth + the Local Knowledge Panel with Posts + AMP + Progressive Web Apps, we are starting to see the outlines of an “open web” that Google totally controls. Or at least they control the profitable parts,” Mike Blumenthal notes in my latest StreetFight conversation with him.

EU approves controversial Copyright Directive, including internet ‘link tax’ and ‘upload filter’


It’s unclear what the implications of this law will be — but they don’t sound good for most of the internet.

As with the recently-passed GDPR, it seems unlikely to me that regulators would come after small companies who link to others (including Tidings or Tidings customers), but needless to say I’ll be monitoring developments and the final vote closely.

Study: 82% of Marketers Believe Email is the Most Effective Content Marketing Channel


A new report from Ascend2 surveyed 224 marketing influencers and revealed that 82% view email as the most effective content marketing channel.The data also revealed that 90% of marketers believe the trend in email-driven content marketing channels is improving “moderately” or “significantly.”

Follow the Local SEO Leaders: A Guide to Our Industry’s Best Publications


Miriam Ellis has a terrific reference for quality people and companies to follow as you expand your understanding of digital marketing, and local search more specifically.

Why You Shouldn’t Buy Email Marketing Lists (and What to Do Instead)


Not only does the practice of list-buying carry major risks for your own business, but the onslaught of unwanted email diminishes the effectiveness of the channel for other businesses.

Learn why buying email marketing lists is bad for business in this great article from Campaign Monitor.

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