Happy Thanksgiving to my Canadian readers, and to my American readers and those of you around the world, welcome to a typical Monday grind. πŸ˜€

Hope you learn a little something from these stories to help get your week started on the right foot.

On SERP SEO – The Infuriating Reality of Search’s Future

Source: sparktoro.com

Rand Fishkin has published his excellent BrightonSEO slides from last month.

Mike Blumenthal and I will have more to say about this in our bi-weekly Streetfight conversation tomorrow.

Suffice it to say, neither of us finds this trend surprising — and for many local businesses it may be far from infuriating.

Google Allowing You to Reserve, Book Unique Experiences in SERPs

Source: www.lsainsider.com

The trend that Rand highlights is even more true in local — and accelerating much faster than other areas of search.

Customers can now book experiences without ever leaving Google.

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Source: blog.bufferapp.com

Among other techniques, Buffer recommends fewer, better posts and featuring user-generated content in this excellent deep dive.

A Guide for Content Marketing Metrics: The 37 Most (and Least) Useful Metrics

Source: www.orbitmedia.com

Just ahead of this week’s ContentJam, Andy Crestodina is out with a fantastic guide (with accompanying infographic) on content metrics you *should* be tracking…instead of social media followers and likes.

Survey: 31% of SMBs Still Using β€˜Paper’ to Manage Customer Info

Source: www.lsainsider.com

There’s a lot of interesting data curated by Greg Sterling from a recent Salesforce survey.

Are you a marketing practitioner yourself?

Check out the LSA’s upcoming Localogy event in New York this week, or Seattle next month (I’ll be attending the latter)!

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