Search’s “Infuriating” Future, Growing Your Social Media Reach, and More.
Happy Thanksgiving to my Canadian readers, and to my American readers and those of you around the world, welcome to a typical Monday grind. 😀
Hope you learn a little something from these stories to help get your week started on the right foot.
Rand Fishkin has published his excellent BrightonSEO slides from last month.
Mike Blumenthal and I will have more to say about this in our bi-weekly Streetfight conversation tomorrow.
Suffice it to say, neither of us finds this trend surprising — and for many local businesses it may be far from infuriating.
The trend that Rand highlights is even more true in local — and accelerating much faster than other areas of search.
Customers can now book experiences without ever leaving Google.
Among other techniques, Buffer recommends fewer, better posts and featuring user-generated content in this excellent deep dive.
Just ahead of this week’s ContentJam, Andy Crestodina is out with a fantastic guide (with accompanying infographic) on content metrics you *should* be tracking…instead of social media followers and likes.
There’s a lot of interesting data curated by Greg Sterling from a recent Salesforce survey.
Are you a marketing practitioner yourself?
Check out the LSA’s upcoming Localogy event in New York this week, or Seattle next month (I’ll be attending the latter)!