An exceptionally-interesting survey, all the way through. Of note: two of the top four voice behaviors are online search and map navigation, and a feature request for “more results that answer my question directly without having to visit a website or another app.”
A follow-up to Minutive, Vol. 39, in which Mike and I discuss Amazon’s positioning relative to its competitors. If there’s one line I want to highlight: “Amazon needs neither advertising revenue nor hardware revenue in order for Voice to add massive value to their bottom line.”
Meanwhile, Google showed this week just how desperate it is to monetize mobile as much as it can, before voice starts eating away the internal organs of its cash cow.
If you don’t want to pay for those mobile ad slots, snippets are the best long-term investment for your organic search dollars. A.J.’s “Practical Applications” at the end are a gold-mine of tactics.
This strikes me as a short-term problem, largely due to just how new the voice platforms are. Most voice apps/skills have been released just to test the waters at this stage. And it’s partly due to the minuscule friction to “download” new voice apps (in this case, compared to smartphone apps).
My guess is by the time we start seeing Superbowl ads for truly powerful voice apps, the use-once-and-abandon behavior will mirror what we see on smartphone apps today.
As I talked about with Mike Blumenthal a couple weeks ago, I just don’t think Analytics scratch an SMB (or at least VSB) product itch. The lack of CRM adoption, though, is one that I see decreasing in the next few years as more SMB/VSB-friendly systems around customer intelligence emerge.
Joy Hawkins