BY JASON DEL REY
This strikes me as a short-term problem, largely due to just how new the voice platforms are. Most voice apps/skills have been released just to test the waters at this stage. And it’s partly due to the minuscule friction to “download” new voice apps (in this case, compared to smartphone apps).
My guess is by the time we start seeing Superbowl ads for truly powerful voice apps, the use-once-and-abandon behavior will mirror what we see on smartphone apps today.