“The global market for local listings management may be worth up to $50 billion.” That’s a preposterous figure. It assumes that all 100,000,000 businesses are willing to pay $500 annually for a specific, commoditized service. Even the 2020 $19 billion number cited by Borrell Associates is wildly inflated.
Closer to reality is that 50,000,000 businesses globally *might* be willing to pay $100/year for listings management, creating a $5 billion market. And it certainly won’t be that big in just three years.
“Local digital visibility” is a big opportunity. But there’s a big difference between that and “listings management” — a tactic which will have decreasing value over time as Google, Apple, and Facebook devour more of the internet.