Google’s latest content product, (sort of) called Posts, went live last week. I’m skeptical it’ll be around for long, as it runs counter to Google’s transaction-facilitator trend and draws eyeballs away from advertisers. But for the time being, it’s a great chance for your business to take up extra SERP real estate.
It’s always remarkable to see huge companies (ahem, Morgan Stanley) invest heavily in Adwords without taking care of basic organic elements first. While I think ads are largely the future of local search, there’s still tons of uncaptured value from local organic results today, especially for enterprises.
The first of two really interesting case studies on StreetFight last week. They strongly dispel the myth of the un-savvy small business owner.
Favorite quote from this one: “I see a lot of SMBs and start-ups that jump into promoting via social channels like Facebook and Instagram before they even have a holistic digital marketing strategy.”
Interesting idea of a local “Instagram collective” with other store owners that cross-promotes each other’s posts.
Favorite quote from this one: “Warren’s goal is to funnel those shoppers through social media to her email signup list, which for a small business is a hugely important marketing tool.”