Minutive, Vol. 63: DexYP, “Face-Melting” Email Stats, and More.
Hope you all had a great Fourth of July, a happy Canada Day, or just generally a good start to the week!
I thought about taking the week off, but there were too many good stories to share! Minutive will be back to its regularly-scheduled Monday timeslot once again next week.
Mark Macleod’s thoughtful take on the mega-merger includes this nugget: “[YP’s] customers were likely worth a few hundred dollars per customer.”
There are a few national brands spending beaucoup bucks with YP, though, so I’m guessing $100/customer is closer to the median. Given the high cost of acquiring small business customers, that sounds like a steal for Dex.
Dex CEO Joe Walsh has a real vision for their product offering (which incidentally sounds not dissimilar to the vision Mike Blumenthal and I have discussed in numerous StreetFight columns). And it couldn’t be more different from the no-customization, double-down-on-print-advertising strategy that YP CEO Jared Rowe has pitched at recent local industry conferences.
A great example of the cross-device / device-agnostic future that will be more and more prevalent in the era of voice search.