Inspired by my vacation in rural WIsconsin a couple of weeks ago, Mike Blumenthal and I discuss the differences between marketing channels for urban business owners vs. rural ones in our latest StreetFight conversation.
I actually came across this article from Dani Owens after learning about her excellent Citation Cheat Sheet. Longtime readers know I believe effective SEO is only going to continue to get more competitive and more expensive, and the scalable “SEO” packages offered by many companies are sending the exact wrong signal to the market.
I’ve sort of been feeling this article’s thesis for awhile but haven’t been able to articulate it. While we’re nowhere near it right now, I predict there will be a tipping point when marketing based on algorithms yields diminishing returns because it’s so formulaic.
Mike Blumenthal and Mary Bowling discuss Local Search for medical practices with former Googler + current PatientPop search guru Joel Headley.
This piece from Russ Jones is particularly relevant to local marketers at national brands — or really any agency that is creating this kind of content. The comparison / geographic relevance hook is a strong one for getting local media coverage.