DIY Wallet Share, the Transactional SERP, and More.
Across *every* industry, the local SERP is becoming transactional. What remains to be seen is the longevity of these initial partnerships (I’ll give them 3-4 years tops), as Google’s own position as transactional gatekeeper is essential to their long-term monetization angle.
If Facebook is feeling its growth trajectory bump up against the ceiling of limited inventory, just think how Google must feel. We spend far more time in Facebook’s social media apps than we do performing Google searches, and Facebook won’t feel the inventory squeeze of Voice to nearly the same extent as Google.
A thoroughly unsurprising story to this tin-foil hat-wearer, but I was happy to see Google’s lily white public perception get smudged a little.
Rand was one of my inspirations for getting started in the SEO industry and I’m lucky to count him as a friend. It’s bittersweet to see him leaving the company with which he was synonymous — but I’m guessing a fresh perspective for him will lead to great things next year!