Local SERP Topography, the Place of Local Newspapers, and More.
Despite having their ad revenue decimated by Google and Facebook over the last decade, local newspapers (in many cases) still have a brand and a position in the community that should translate to matchmaking success between local “advertisers” and customers. The first step may be to stop thinking about businesses as “advertisers,” and start thinking more holistically.
3Q’s David Rodnitzky takes a look at fake facts about online marketing vendors from TopSEOs. Given the self-fulfilling link prophecy that occurs between vendors who pay for placement and backlinks from their site to their TopSEOs profile, it may be unreasonable to expect Google’s current algorithm to pick up on this junk.