Why Email Marketing

Source: www.campaignmonitor.com

I’m finally getting around to building some core marketing assets for Tidings in preparation for a couple big feature launches later this week. As part of that process I rediscovered this high-signal gem by Campaign Monitor summarizing the top virtues of email marketing.

Can Yelp Extend Its Moment in the Sun?

Source: streetfightmag.com

Mike Blumenthal and I continue our bi-weekly StreetFight conversation, this time tackling a surprising surge in Yelp’s stock price, and whether there’s any evidence to suggest it’s the start of a trend.

Nextdoor turns to real estate listings for monetization

Source: techcrunch.com

Nextdoor has somewhat quietly built a high-engagement social network. After rolling out business listings a few months ago, they’re now starting to monetize the real estate sector. I could see this being very successful in mid-size and smaller markets, and in markets where a heavy percentage of NextDoor users are renters…which basically includes most of the country!

12 Facts to Know about Google My Business Appointment URLs

Source: www.localvisibilitysystem.com

Google My Business opened a new feature last week to a wide swath of industries: the ability for customers to book appointments directly from the Knowledge Panel. Phil Rozek spent some time with it and offers as complete a primer as I’ve seen.

Ranking your local business #3: Website optimization

Source: yoast.com

The latest article in my 8-part series on Yoast going over best practices for local search rankings focuses on on-site/on-page optimization.

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