The Tidings Agency Platform, the Fallacy of the Micro-Moment, and more.
Mike Blumenthal and I dissect one of Google’s best-known PR gimmicks in this episode of our bi-weekly StreetFight conversation. We posit that two of Google’s largest competitors actually do a better job of addressing it — whatever “it” is” — than Google.
My latest installment in the 8-part Yoast series on making the most of your local organic search visibility.
Simon Penson is out with an excellent primer on voice search. I particularly like his “conversation journey mapping” example. Also note the significant percentage of existing voice usage devoted to getting local information.