Consumer Data on Why Newsletters Work, Terrifying Fake Reviews, and More.

40% of Consumers Want Emails From Brands to Be Less Promotional


Adobe Research is out with a fantastic summary of why informational newsletters are so effective: consumers want informative content delivered via email.

Researchers taught AI to write totally believable fake reviews, and the implications are terrifying


We can scoff at the ease with which social media users are duped by fake news but these bot-written reviews are terrifyingly real. Meanwhile, consumer confidence in reviews remains sky-high: according to BrightLocal research, more than 80% trust reviews more than personal recommendations…we’ll see if that changes anytime soon.

The New ‘Location, Location, Location’ in Retail


As I tell Mike Blumenthal in our bi-weekly conversation, the new consumer (and search) paradigm favors small-scale, hyper-focused boutiques close to population centers as opposed to horizontal big box retailers on suburban commercial strips.

For the love of God, please tell me what your company does


We’ve applied this kind of advice to small business websites we’ve seen at Local U events over the years…said much more nicely, of course! Looks like it applies equally well to SaaS websites.

Ranking your local business part 7: Social Signals


The penultimate installment of my Local SEO series for Yoast is also the shortest: read on to learn more about the limited impact of social signals on local results.

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