The Local SEO Handbook: Maximize your visibility in local search results


Hot off the digital presses — The Local SEO Handbook, a free ebook now available for download, handcrafted by yours truly.

The Impending HTTPstrophe — And What it Means for Local Businesses


Mike Blumenthal and I take a little deeper dive on my lead topic from last week — the impending http:// warnings from Google Chrome.

MailChimp Introduces Google Remarketing Ads


Fresh off their rollout of Facebook remarketing and audience-matching, Mailchimp has now replicated this functionality on the Google Display Network. It’s an impressive play for small businesses that I’m surprised Google itself hasn’t released–a version of Adwords Express for eCommerce companies.

Replace Your Crappy Store Locator Already


With his trademark brevity and dry humor, Andrew Shotland empirically demonstrates the power of implementing simple local search best practices (or at least not-worst practices).

Voice Interfaces – Content’s Play for Marketing Dominance


I shared Simon Penson’s excellent Voice Search primer in this space a few weeks ago, but for those of you who prefer presentation style, here you go!

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