Facebook has released a news feed “improvement” that, at least in this author’s view, will eliminate organic page visibility altogether. It’s a good time to build your subscriber list and investigate an easy email newsletter, if you want customers to see those social updates you’re posting.
In one of the most overt partnerships I’ve ever seen Google make, the GMB dashboard will now direct businesses to sign up with services that facilitate online booking. It appears that Google will pull analytics from these services directly into the Google Dashboard. Hopefully these partners realize that Google My Business will eventually do this natively, after the product team has extracted as much data as they can from this exercise?
Your periodic reminder that you don’t own your Knowledge Panel; Google does. And they’re going to continue to squeeze as many nickels out of SERP real estate as they can.
We’ve long suspected Google’s been experimenting with this algorithmic feature; now that the Local Guides program is up to 50 Million users, the trust of their reviews may be about to kick into high gear.
Word of warning: this is a pretty long read. But it’s an excellent look at the amount of pay-to-play happening at ostensibly objective review sites across the web. And if a venture-backed startup doesn’t like what the reviewer is saying? Well, they’ll just buy the site and change its content to place their company in a more favorable light.