Help Eric Ward’s family in their time of loss

Source: www.youcaring.com

Eric marketed websites long before Google or Facebook even existed, and had such a positive impact on our industry. Ironically his nickname of “Link Moses” doesn’t capture what a great broad-based marketer he was. He was an incredibly down-to-earth, genuine person, and I’ll remember him fondly.


Biggest drop in Facebook organic reach we have ever seen

Source: medium.com

Following up on Facebook’s test of a tabbed feed I highlighted last week, here’s a look at hard data from some of the countries in which the test is live. At this point it remains only a test, but it appears that a broader rollout would almost completely kill organic visibility for businesses, as last week’s author indicated.


How many people see your content on each digital channel?

Source: www.thedrum.com

This related story highlights the percentage of content viewers on a number of major channels. Perhaps unsurprisingly, SMS and Messenger applications perform the best — but abusing those channels for promotional messaging is likely to backfire, and cut your subscriber base in a hurry.


Local SEO for service-area businesses requires a lot of servicing

Source: searchengineland.com

What does it take to get noticed as a service-area business? Andrew Shotland does a great job of answering this common question in his latest Search Engine Land column.


Google Enhancing Local Inventory Ads, O2O Reporting

Source: www.lsainsider.com

Google continues to press forward on increased monetization from local search results, and invasive offline tracking to prove the success of those ads to their advertisers.

And finally — I’m pleased to announce that Assembled has sold out!

Space constraints ended up forcing us to cap ticket sales a little earlier than anticipated, but the strong demand means we’re already looking into to another event in the coming months.



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