Google is massively expanding its Home Services Ads program, now called Local Services Ads–a clear indication of its intent to expand not just into more cities but into more verticals.
This release is the strongest indication yet of Google’s drive to fully-monetize more and more local search results.
Tidings is focused on one-to-many communication (at least at the moment), but I found the suggestions in this one-to-one post particularly compelling.
This post made the rounds in digital marketing circles last week but probably has not surfaced among the small business community. Some, including Rand Fishkin, have quibbled with specifics of the author’s data sources, but he does a pretty good job of explaining the duopoly through which the majority content is now consumed (Google and Facebook).
In what could be a companion piece to Staltz’s post above, cartoonist Matthew Inman (a.k.a. The Oatmeal) brilliantly illustrates the folly of an exclusive focus on Facebook or other social media channels–with a kicker from Facebook itself at the end.
While social media has a place in almost every business’s marketing stack, direct communication with your customers via your website, email, or SMS is more sustainable in the long run.