Google Home Services Ads Rebrands, Expands

Source: www.blog.google

Google is massively expanding its Home Services Ads program, now called Local Services Ads–a clear indication of its intent to expand not just into more cities but into more verticals.

This release is the strongest indication yet of Google’s drive to fully-monetize more and more local search results.


Do Google Posts impact ranking? A case study

Source: searchengineland.com

Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings. I won’t spoil the outcome for you…you’ll just have to click through!


Email Templates: Cold-Outreach Emails That Get Replies

Source: www.marketingprofs.com

Tidings is focused on one-to-many communication (at least at the moment), but I found the suggestions in this one-to-one post particularly compelling.


The Web began dying in 2014, here’s how

Source: staltz.com

This post made the rounds in digital marketing circles last week but probably has not surfaced among the small business community. Some, including Rand Fishkin, have quibbled with specifics of the author’s data sources, but he does a pretty good job of explaining the duopoly through which the majority content is now consumed (Google and Facebook).


Matthew Inman on Twitter: “lol”

Source: twitter.com

In what could be a companion piece to Staltz’s post above, cartoonist Matthew Inman (a.k.a. The Oatmeal) brilliantly illustrates the folly of an exclusive focus on Facebook or other social media channels–with a kicker from Facebook itself at the end.

While social media has a place in almost every business’s marketing stack, direct communication with your customers via your website, email, or SMS is more sustainable in the long run.



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