I absolutely love Miriam Ellis’s chart at the bottom of this article, showing not just how Local SEO fits into a marketing campaign, but how marketing helps underpin brand perception.
While this article focuses on big brands, the key takeaway is relevant to businesses of all sizes: digital ad spend is going to increase, almost entirely on Google and Facebook budgets.
As both platforms become more expensive, business owners and marketers will need to find low-cost diamonds in the rough, either in terms of advertising opportunities, or in previously-underutilized channels.
(And then served customers Iceland ready meals on its opening night.)
I shared this article in my other newsletter — the Agency Insider — last week. It was so popular, I had to share with Minutive readers as well.
Yes it’s hilarious, but it also highlights the consumer dangers of fake listings and fake reviews.
I’m incredibly honored that Tidings will share the same stage as PlaceIQ and Waze at next month’s Local Visionary Awards!