Google Q&A Rolling Out Worldwide
Source: www.blog.google
Q&A is a massive conversion opportunity, but also (potentially) a massive reputation management nightmare — anyone can ask any question they want, or give any answer they want, right on “your” Knowledge Panel.
How Local SEO Fits In With What You’re Already Doing
Source: t.co
I absolutely love Miriam Ellis’s chart at the bottom of this article, showing not just how Local SEO fits into a marketing campaign, but how marketing helps underpin brand perception.
Zenith, Magna, GroupM: The Duopoly Will Capture Almost All Advertising Growth In 2018
Source: adexchanger.com
While this article focuses on big brands, the key takeaway is relevant to businesses of all sizes: digital ad spend is going to increase, almost entirely on Google and Facebook budgets.
As both platforms become more expensive, business owners and marketers will need to find low-cost diamonds in the rough, either in terms of advertising opportunities, or in previously-underutilized channels.
I Made My Shed the Top Rated Restaurant On TripAdvisor
Source: www.vice.com
(And then served customers Iceland ready meals on its opening night.)
I shared this article in my other newsletter — the Agency Insider — last week. It was so popular, I had to share with Minutive readers as well.
Yes it’s hilarious, but it also highlights the consumer dangers of fake listings and fake reviews.
StreetFight Names Tidings a Finalist for Best New Product of 2017
Source: streetfightmag.com
I’m incredibly honored that Tidings will share the same stage as PlaceIQ and Waze at next month’s Local Visionary Awards!
Joy Hawkins