Hope you all had a fabulous holiday break! For me at least, it’s a rough return to reality this morning but maybe these little nuggets can help you re-adjust. 🙂
Interesting analysis from Rand Fishkin to close out the year. I’ll admit to being shocked that the percentage of paid clicks is still so low. But I’d love to see it broken out by branded vs. unbranded search (not that there’s an easy way to do that). The number of “searches” which are really navigational queries I’m sure remains high.
Local businesses should pay close attention to the last slide: the percentage of no-click searches on Mobile–in addition to voice queries, which aren’t represented in this dataset.
I was honored to be the lead predict-or in Street Fight’s annual roundup. Part Two of these predictions is here.
If you enjoy these predictions–or my bi-weekly conversation with Mike Blumenthal–you should consider attending Street Fight’s upcoming Summit in Los Angeles at the end of this month, where I’ll be leading a panel discussion with Mike Blumenthal, Dana DiTomaso, Mindy Weinstein on what’s coming in local marketing.
Cindy’s review of what’s coming in 2018 may be a little advanced for some readers, but it’s still worth a look — particularly the sections on cross-device convergence and the immersive search experience Google’s building.
We’ve seen review sources showing up in local Knowledge Panels for awhile now, but screenshots from Greg Sterling’s latest SearchEngineLand column indicate the reviews themselves have reappeared on at least some of them.
Here’s to a great 2018 for all of us!