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Mike Blumenthal and I discuss the visually-overwhelming local services search result, how Google is weeding out businesses for each result type, and whether this is ultimately good for consumers and small businesses.
(Spoiler: it’s terrible for agencies.)
I’ve done quite a few webinars to kick off 2018. This installment with Mike, Aaron Weiche, and Joy Hawkins was one of the more enjoyable!
My ongoing hypothesis over the past several years is that voice search will indeed be cannibalistic, not additive, when it comes to local searches.
This survey data trends in that direction, though I readily admit that behavioral data would be more compelling.
Take a look at that search result and tell me how a searcher would even get to Sephora’s website!
As Mike Blumenthal and I have been highlighting in our regular StreetFight column, the percentage of customer interactions happening directly at Google has been skyrocketing — at the expense of your website.
(Also, look for Reserve with Google to come to an industry near you any day now.)
The obvious answer is NO, but Joy documents why in magnificent detail.
Speaking of Yelp, if you want to remove your listing, just tell them you’re a B-to-B eCommerce company? Great research from Darren Shaw of Whitespark.
That’s it for this week!
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