A quasi-rant from yours truly and Mike Blumenthal about the lack of serious media attention on the impact of fake Q&A or fake reviews on small businesses, despite the rising outcry against fake news.
Facebook and Google have for years refused to acknowledge that their dominant market positions require a qualitatively different product philosophy due to the incredible potential for business harm (as well as consumer harm).
In the case of business harm caused by false information, our current legal framework may not have the necessary tools to gauge or prevent this behavior.
On the consumer side, my friend Marty Weintraub published this concise summary of the Cambridge Analytica scandal last week.
With some creativity and ingenuity, Joel Headley was able to help PatientPop increase bookings for its clients by 11% via intelligent use of Google Posts.
If you haven’t yet started with Posts, or don’t feel like you have the time to manage them, check out this excellent comparison of service providers by Sterling Sky’s Colan Nielsen.
Aaron’s got three fantastic tips on how you can leverage your customer reviews for organic SEO, and more effective marketing more broadly.
If you enjoy this newsletter, you’ll love Local U Advanced next month.
Regular Minutive sources Joel Headley, Cindy Krum, Aaron Weiche, Mike Blumenthal will bring you up to speed on all the latest in local digital marketing. I’m honored to co-keynote alongside Cindy.
That’s all for this week!
Sign up for my free webinar next Thursday where Garrett Sussman and I dissect the opportunities for small businesses and agencies on Google and Facebook!