April is a busy month for Tidings — and for me personally!

ICYMI, we now offer the ability to build a newsletter from your Instagram account, and you can also subscribe to social channels besides your own from within your settings area.

As far as my schedule, I hope to see many of you at Local U Austin this week! I’ll also be at the Association of Directory Publishers annual convention in Salt Lake next week and LSA18 in Chicago at the end of the month.

Whew! Without further ado, here are my top stories in the world of small business marketing from the last two weeks:

Google As Website? The Recent Explosion in Knowledge Panel Features and Interactivity

Source: streetfightmag.com

Mike Blumenthal and I review the incredibly deep experience provided by Knowledge Panels in almost every industry these days — to the point where consumers hardly need to click through to a local business’s website any longer.


How Should You Ask for Online Reviews? The Pros and Cons of Each Approach

Source: www.localvisibilitysystem.com

A fantastic deep dive into review solicitation from Phil Rozek, that every brick-and-mortar business, regardless of size, should read.


5 SEO Questions with Pete Meyers; Algorithms, Mobilegeddon and Actionable Tips for Mom and Pops

Source: www.semrush.com

A great interview with “Dr. Pete“ Meyers of Moz, who studies search results as assiduously as anyone I know. He stops *just* short of endorsing Tidings in his final actionable takeaways 😉


Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Source: hbr.org

The days of “buying” loyalty with rewards or rebates are over say these HBR authors. While I find the big-brand examples they use to back up their thesis to be quite a stretch, that thesis is even more applicable for smaller businesses.


Infographic: A Brief History of Content Marketing

Source: contently.com

This relatively shallow infographic nonetheless got me thinking about the great pre-Internet forms of content marketing. Taken in context with the HBR article linked above, what learnings can you take from the Michelin Guide or Lego Club Magazine as you work to build loyalty for your business?



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