My Digital Marketing Worldview, Google’s New Review Policy, and More.
Thanks to Melanie Nathan for the opportunity to speak to the SEMrush audience. She asked some great questions & gave me the opportunity to lay out my digital marketing worldview in just a few minutes!
Mike Blumenthal and I discuss the big news I highlighted in the Agency Insider last week: Google has now forbidden the practice of gating reviews–i.e. funneling customers with positive experiences to leave a third-party review and those with negative experiences to share their feedback privately.
Local U’s Carrie Hill is out with this thoughtful piece based on our last event in Austin, where it seemed like perhaps some local businesses didn’t understand the risks of putting all of their digital marketing eggs in the Google basket.
Tom Waddington expects Local Services ads to launch in a lot of new cities soon. And beyond that, more verticals and countries in 2018.
I can’t overstate the disruptiveness to both organic and paid search results that these ads pose. If they’re in your market, you’ll basically have to participate.
Phil Rozek highlights just how visible the new Description field is in your Knowledge Panel. Admittedly I haven’t done nearly enough to optimize Tidings’ own real estate, but I guess now’s the time to start.
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