Email Newsletter Examples

How innkeepers bring in more repeat guest bookings

with email newsletters from Tidings

Email newsletters and B&B’s go together like peanut butter and jelly. Few purchases create the kind of instant personal connection that develops between guest and innkeeper, and the desire to rekindle that guest experience (and spread the word about it with friends and family) is strong. For innkeepers, it’s just a matter of staying top-of-mind with your past guests and activating those memories.

Tidings makes it super-easy to stay in touch with your guests, bringing them back for return visits and encouraging them to spread the word about your inn to their friends and families.

Let your guests know about:

• upcoming events in your area
• new businesses that may have opened since their last stay
• any national or regional press coverage of your area
• seasonal booking specials or discounts
• what other guests have enjoyed about their stays (reviews)

Odds are, you’re already sharing these kinds of things with your social media followers–but email marketing as a channel is just so much more personal, visible, and effective. So expand the reach of your existing content — without any additional effort — by sharing automatically via your Tidings newsletter.

In our experience, innkeepers don’t want to do email because they don’t think it’ll work, it’s hard to do, they don’t know what to include, it takes too, much time, they’re worried about ‘spamming’ people etc. With Tidings, the performance speaks for itself.
— Ben Lloyd, VP of Strategy & Customer Success, Odysys

Work with a Pro: Odysys

It feels overwhelming to take any of this on yourself, we recommend working with Odysys. Their Do-It-For-Me email offering has shown powerful returns for our mutual customers.

How physical therapists and chiropractors keep their patients in top form

with email newsletters from Tidings

Email newsletters are a powerful tool to build long-term patient relationships and plant the seed for that ever-important word-of-mouth marketing.

Tidings makes it super-easy to stay in touch with your patients, bringing them back for return visits and encouraging them to spread the word about your practice to their friends and families.

Let your patients know about:

• The myriad conditions that you treat
• New treatments offered
• Demonstrate ‘homework’ that patients can do between appointments
• New staff members that have joined your team
• How much other patients have gotten out of their visits (reviews)

Odds are, you’re already sharing these kinds of things with your social media followers–but email marketing as a channel is just so much more personal, visible, and effective. So expand the reach of your existing content — without any additional effort — by sharing automatically via your Tidings newsletter.

How mental health professionals help their clients between appointments

with email newsletters from Tidings

There may not be a more personal profession than mental health. Unfortunately with the societal stigma around so many mental health issues, it’s not a topic that patients naturally share a lot about on social media, particularly when the mere act of going on social media contributes to many of the most common mental health issues.

That’s why email is such a great channel for therapists and mental health professionals.

Tidings makes it super-easy to stay in touch with your patients, serving as a bridge in between visits and encouraging them to spread the word privately about your practice to their friends or family members who may be going through similar issues.

Let your patients know about:

• topical articles in mainstream or academic press about issues they’re struggling with
• support group events and meetups in your area
• new staff members that have joined your team
• seasonal or circumstantial topics (holiday-related, back-to-school-related, weather-related issues)
• how much other patients have gotten from their therapy experiences (reviews)

You may already be sharing these kinds of things with your social media followers–but especially in your industry, sharing via email is so much more personal, visible, and effective. So expand the reach of your content — without any additional effort — by sharing automatically via your Tidings newsletter.

“Tidings was introduced to me as the savior to this process. I was skeptical given my experience but it really has made email marketing a breeze.

I had been on the verge of hiring someone to keep up with creating a monthly newsletter but Tidings really does make the process very easy and it’s visually appealing. I haven’t seen anything else like it on the market and as a small business owner, this is a godsend for me.

I no longer throw up my arms in anger when I think about email marketing. It really only takes a few minutes a week.”
—William Andrew Schroeder, JustMind, Texas

How real estate agents and mortgage brokers earn (and sell) more listings

with email newsletters from Tidings

Real estate is an ideal category in which to send email newsletters, given the pace and impact of external changes on the market. In the mortgage industry alone, rates can swing wildly on a weekly or even daily basis!

But given that your clients move on average every 7 years, how do you stay top-of-mind to ensure they hire you to represent them again on their next sale or purchase?

Tidings helps you build lifelong relationships with your clients, serving as a bridge in the years between their activity as a client and encouraging them to spread the word to their friends or family members who may be about to enter the buying or selling process.

Let your clients know about:

• New listings / open houses from you or your agency
• New market reports for your community
• Upcoming events in the key neighborhoods you serve
• New businesses that have opened in the neighborhoods you serve
• Content from referral partners like mortgage or home services professionals
• And of course, reviews from other satisfied clients!

You may already be sharing these kinds of things with your social media followers–but especially in real estate, sharing via email is so much more personal, visible, and effective. So expand the reach of your content — without any additional effort — by sharing automatically via your Tidings newsletter.

Adding RSS feeds as content streams from which you can choose articles when building your newsletter, or installing one of our bookmarklets to enable one-click saving on the fly makes it even faster and easier to send.

“Tidings is a great digital vehicle to send items of value to your database. My open and click rates are insane!!!!!! I would highly recommend Tidings newsletters!!!!!!!”
–Eric McCormack, EPM Realty, Oregon

How lawyers stay top of mind for client referrals

with email newsletters from Tidings

Demonstrate your firm’s expertise to prospects, current clients, and former clients by sending them an easy-to-read digest of your hand-picked content. That’s what Tidings does for you.

Tidings helps you build lifelong relationships with your clients, serving as a bridge in the weeks or months between their engagement with you, encouraging them to spread the word to their friends or family members who may be in a similar situation.

Let your newsletter subscribers know about:

• How new laws may affect clients in the areas you serve
• New cases you’re taking on
• Successful verdicts or settlements you’ve just achieved
• Answers to FAQs from your clients and prospective clients
• Events you’re involved with in the community
• And of course, reviews from other satisfied clients!

You may already be sharing these kinds of things with your social media followers–if so, that content will automatically be pulled into your Tidings newsletter. But if not, adding RSS feeds as content streams from which you can choose articles when building your newsletter, or installing one of our bookmarklets to enable one-click saving on the fly makes it even faster and easier to send.

So expand the reach of your content — without any additional effort — by sharing automatically via your Tidings newsletter. (Plus, with our WordPress plugin, included with your subscription, you can leverage your newsletter content for long-term SEO value on your website in just two clicks.)

How financial planners and CPAs share their unique perspectives

with email newsletters from Tidings

Financial planning and accounting are two ideal categories in which to send email newsletters, given the pace and impact of external changes which affects clients’ wealth or tax situations.

Tidings helps you build lifelong relationships with your clients, serving as a bridge in the weeks or months between appointments encouraging them to spread the word to their friends or family members who may be rethinking their financial planning or accounting, or millennials who may be starting to think about it for the first time!

Let your clients know about:

• How news or legal changes impact a client’s portfolio or status
• Case studies of how you’ve helped
• Community events you’ve been involved with
• And of course, reviews from other satisfied clients!

You may already be sharing these kinds of things with your social media followers–if so, that content will automatically be pulled into your Tidings newsletter. But if not, adding RSS feeds as content streams from which you can choose articles when building your newsletter, or installing one of our bookmarklets to enable one-click saving on the fly makes it even faster and easier to send.

So expand the reach of your content — without any additional effort — by sharing automatically via your Tidings newsletter.

How marketing agencies convert more prospects into clients

with email newsletters from Tidings

Of all the categories ideally suited for an email newsletter, marketing has to be at the top of the list, given the pace and impact of external changes from Google, Facebook, Amazon, Apple and basically all software companies. It’s a constantly changing field.

Tidings helps you demonstrate your expertise to prospects who’ve signed up to hear from you and strengthen your relationships with your existing clients. Your newsletter serves as a bridge in the weeks or months between face-time and encourages clients to spread the word to their friends or family members who may be on the hunt for a new agency!

Let your clients know about:

• New client work/successes
• How-to articles that a client will never do for themselves so they’ll hire you
• How news or platform changes impact a client’s marketing
• Community events you’ve been involved with
• Upcoming speaking engagements or webinars
• And of course, reviews from other satisfied clients!

You may already be sharing these kinds of things with your social media followers–if so, that content will automatically be pulled into your Tidings newsletter. But if not, adding RSS feeds as content streams from which you can choose articles when building your newsletter, or installing one of our bookmarklets to enable one-click saving on the fly makes it even faster and easier to send.

So expand the reach of your content — without any additional effort — by sharing automatically via your Tidings newsletter.

“OK seriously Tidings is awesome. I have no idea why I didn’t just do this initially.”
–Joy Hawkins, Owner, Sterling Sky

How stores of all kinds bring customers back for more

with email newsletters from Tidings

Retail and ecommerce businesses tend to be among the most active participants on social media, which makes them perfect customers of Tidings.

69% of customers prefer to hear from local businesses via email, versus any other channel, and 85% of customers want to hear from businesses they love at least monthly.

Tidings makes it super-easy to stay in touch, bringing your customers back for return purchases and encouraging them to spread the word about your store to their friends and families.

Highlight for your customers:

• Specials and discounts
• Upcoming events you’re hosting in store
• Upcoming events near your store
• New products
• Best-sellers or increasingly popular items
• Trends in your industry
• How much other customers have enjoyed their purchases, of course! (reviews)

Odds are, you’re already sharing these kinds of things with your social media followers–but email marketing is just so much more personal, visible, and effective. So expand the reach of your existing content — without any additional effort! — by sharing automatically via your Tidings newsletter.